B2B Connection

Information and resources for technology buyers

Announcing the 2021 Best of Awards in 142 Categories by John Ferguson Awards
7 Marketing Automation Fails (and How to Avoid Frustration) by Brooklin Nash Marketing

Human Resources is no longer confined in the back-office attending to piles after piles of paperwork. Thanks to the Internet and…

How many of your employees and managers know the direction the company wants to go? How well do they understand the…

Our world is becoming increasingly data-driven. This is true if you work in the public or private sector. You will be…

Despite what you may have heard, neither push or pull marketing is dead. They are very different methods of creating the…

With more and more businesses including a remote workforce, it’s becoming necessary for employees to be able to access their workstations…

The business-to-business environment is constantly evolving, presenting challenges to newcomers and experienced professionals alike. Understanding the definition and working reality of…

Would-be busters are capitalizing on modern technology to exploit businesses for financial gain and espionage. Cyber crime is an increasingly prolific…

Cloud storage allows users to access large amounts of storage without having to build a server room in their closets. For…

Every day we interact with primary and secondary storage without being knowing it. Rarely, however, do most of us stop to…

Industry reports indicate that over 50% of SMBs suffer data breaches, yet less than 30% have effective protection against cyberattacks.  While…

OCR software is not limited to a specific industry. Finding the best free OCR software requires assessing the amount and complexity…

While accounting software is used for a huge array of organizations, not everyone wants to pay for it. Free accounting software…

Free antivirus software allows you to focus on your tasks, rather than worry about security or your wallet. Antivirus software provides…

While 3D printers and filament will cost you money, the software does not. 3D printing allows you to take an image…

Understanding, managing, and leveraging data is a crucial task for any modern business. The availability and volume of data have grown…

Podcast recording and editing can be done by professionals, amateurs, and everyone in between. No matter the content of your podcast…

Business Process Management (BPM) tools are essential when mapping out your company’s business processes through the systematic design, modeling, implementation, optimization,…

For small businesses, recruiting is already an expensive endeavor- anywhere from $1,000-5,000 per hire. Those preexisting expenses can price some companies…

Understanding the reality and misconceptions of the pricing of call tracking software is vital in helping your organization plan its use…

Consumers consider different factors and weigh their options before making a purchase. (Especially large and expensive ones.) This is even more…