Trillions Bloomberg

ETFs have already broken their annual inflow record—and summer isn't even over yet. The pace of flows has jumped from $2 billion a day to more than $4 billion a day. Some 1,800 ETFs are taking in cash. So what's behind all the action?
On this episode of Trillions, Eric and Joel speak with Invesco's John Hoffman, who heads the company's ETF and index business in the Americas. They discuss why the issuer is quietly having a great year, what's behind the flows, the rise of the DIY retail investor, and the strategic outlook in the ETF business. You'll also hear about Invesco's equal-weighted S&P 500 ETF ($RSP), a commodities future ETF ($PDBC), a low volatility fund ($SPLV), and more.
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Everything in the market is at or around all-time highs, yet the market feels fragile at the same time. Whether it's the delta variant or inflation, there's always something to worry about. 
On this episode of Trillions, Eric and Joel speak with Bloomberg Intelligence's chief equity strategist (and Eric's boss!), Gina Martin Adams. They talk about her macro views, inflation, value vs growth, the Federal Reserve, the bond market, which ETFs investors should watch in the second half of the year, and more. They also discuss where Eric has room for improvement.  
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In late May, Engine No. 1 shook Corporate America. Despite owning just .02% of Exxon Mobil — not long ago the world’s most valuable company — the little-known activist investor was able to install three new directors on the company’s board, an advance that could finally make the energy giant confront the challenges of climate change. Hot off that win, Engine No. 1 issued an ETF that allows all investors to join their cause. The new ETF, which is called the Engine No. 1 Transform 500 ETF ($VOTE), is a fresh take on the concept of ESG ETFs by seeking real systemic change. 
On this episode of Trillions, Eric and Joel speak with Charlie Penner, who led the Exxon campaign and is in charge of Engine No. 1's active engagement practice, as well as Yasmin Dahya Bilger, head of ETFs at Engine No. 1. Rob Du Boff, ESG Analyst for Bloomberg Intelligence, and Saijel Kishan, ESG reporter for Bloomberg News, also join the conversation, which explores the company’s background, activism strategy, and the kinds of campaigns that investors should expect to see from them in the future.
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One of the more colorful aspects of the exchange-traded industry are the tickers. The best are stuff of legend; others are totally forgettable. But who's in charge of these three- and four-letter identifiers? How are they reserved? Do you own them or rent them? Can you sell them? 
Joining Eric and Joel on this episode are a squad of experts assembled to nail down the facts once and for all: Mike Venuto of Toroso, Phil Bak of Signal Advisors, and Laura Morrison of CBOE. Also joining is Claire Ballentine, ETF reporter with Bloomberg News. Eric, Joel, and Claire also see if a few of their own ticker ideas are available. Can Joel's Loony Tunes-inspired pipe dream possibly come true? Listen to find out. 
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With meme stock mania in full bloom again, many are asking why there isn't an ETF to play it. While there is some debate over whether a meme ETF is possible at all, there is an ETF out there that gets pretty close and counts AMC and GameStop as its top two holdings. The ETF is the SoFi 50 ETF (SFYF) which tracks the top 50 stocks that are held by the retail traders who use SoFi's brokerage platform. And while its up big it hasn't seen the rush of flows we are accustomed to seeing when an ETF surges like this.
On this episode of Trillions we speak with John Gardner, the Business Head of Invest at SoFi, and the brains behind SFYF and the other ETFs they offer. We speak to him about this 'lightening in a bottle' moment with SFYF as well as SoFi's other ETFs and how they fit into the company's bigger business plans. 
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Victor Haghani is an ETF investor with one of the most storied resumes as one of the founding partners of the famous Long-Term Capital Management hedge fund, which employed Nobel-Prize winning economists and renowned Wall Street traders until its epic blowup in 1998. His path is rare but not totally unique as even many of the smartest active management minds on Wall Street have either morphed into indexers or use index funds or ETFs for their personal investments. 
On this episode of Trillions, Eric and Joel speak with Haghani about his days on the trading desk at Salomon Brothers, the culture and mindset of Long-Term Capital Management, and his emerging low-cost ETF advisory business that he started for friends and family but has since expanded. 
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