Welcome‘s marketing performance software provides the metrics teams need to prove ROI and surface actionable insights.
Actionable, content-centric insights give you and your team the ability to plan better and produce higher-quality campaigns and content.
Publish and push the right content at the right time with granular data that makes it easy to identify which pieces drive desired behaviors and when.
Show your program’s impact on the end-to-end marketing and sales funnel, and clearly measure the value marketing has on growing pipeline and revenue.
Full visibility into your content operation and end-to-end insights across the customer journey helps teams align on goals and important business metrics all along the way.
Content-centric performance data allows teams to identify which pieces of content drive the most traffic across topics, formats, and channels so you identify what’s working, and refine what isn’t.
Assess the value of your content using proprietary behavioral metrics like attention time and engagement rate that calculate how your audiences truly consume an asset.
Connect campaigns and content to revenue and prove value with a scalable, cost-efficient strategy based on a per-asset breakout of how marketing influenced each deal.
“Best integrated marketing capabilities around”
“The Digital team really drives quarterly campaign initiative focus, so it’s great that we are able to roll up all tasks into one campaign and track content workflows, deliverable dates, task owners and more.”
Find out how Welcome’s performance measurement tools can help your team transform its marketing operations.