Turn insights into winning campaigns
With millions of customers comes millions of insights. Our platform puts your data to work so you know what's working and what to do next.
![Audience dashboard view showing recent growth, campaign performance and engagement.](https://webcf.waybackmachine.org/web/20210724074057im_/https://eep.io/images/yzco4xsimv0y/6W4A0Gbv5mBRzfRquV6xhx/0f41d5efdaac79e27e829c5b639aad2a/119_Insights-Analytics_AUI.png?w=600&q=70)
Smart Recommendations
Get data-backed, personalized guidance to plan your next marketing move.All Insights Features
Surveys, benchmarking, purchase likelihood, product recommendations, and more.Get smarter as you go
We analyze your audience engagement to help you market smarter with each campaign.
Smart Recommendations
Personalized guidance each step of the way
Our data‑backed recommendations help you know who to talk to, what to say, and how to optimize your approach.
![Campaign benchmarking graph with smart recommendation about optimizing send time.](https://webcf.waybackmachine.org/web/20210724074057/https://eep.io/images/yzco4xsimv0y/3vdPaEiDYYMysknlKx2Z05/8f010b56b829544b0290f9757c8a95ad/120_Insights-Analytics_AUI.png?fm=png&fl=png8&q=70)
A/B TESTING
Take the guesswork out of marketing
Test subject lines, content, send times, and more to see what gets the best results.
![A/B testing campaign testing two content pieces. Example of 1 content piece and the 2nd content piece ready for content.](https://webcf.waybackmachine.org/web/20210724074057/https://eep.io/images/yzco4xsimv0y/37oUbXENTJcffzBzTn8h56/4ddaefccab049720b63168d888a41760/121_Insights-Analytics_AUI.png?fm=png&fl=png8&q=70)
REPORTS
Get a clear picture of what's driving results
Powerful reporting in a digestible format makes it easy to know what's working. Track performance, monitor trends, and see how you stack up.
![Revenue chart and campaign performance graph.](https://webcf.waybackmachine.org/web/20210724074057/https://eep.io/images/yzco4xsimv0y/63hVeaDy9cbq8vjhp9DQY4/de3a54540fe35ad23527c59ed12efb55/122_Insights-Analytics_AUI.png?fm=png&fl=png8&q=70)
![Audience growth chart with data integration options.](https://webcf.waybackmachine.org/web/20210724074057/https://eep.io/images/yzco4xsimv0y/4fhbxN8CQUxpWYjxJuPiG4/9be147f505c39f41d271eb947d19fb06/123_Insights-Analytics_AUI.png?w=760&fm=png&fl=png8&q=70)
Connect all the dots for more actionable data
With all your data in one place, you'll have a holistic view of performance and get more sophisticated insights.
![Illustration of a person looking through a magnifying glass at some flowers](https://webcf.waybackmachine.org/web/20210724074057/https://eep.io/images/yzco4xsimv0y/MnYX3UuPWY0U2sdKbTWGG/a51d3dfa9fab6df4e762f4f581ca34a6/ILLO_Spot_Optimize_1_1080.png?w=350&fm=png&fl=png8&q=70)
All the ways you can market smarter
Reporting
Mobile reporting
Understand how customers are engaging with your campaigns and find ways to improve, even on the go.
Campaign benchmarking
See how your open, click, and unsubscribe rates compare to your industry peers.
Learn moreListen, test and learn
Surveys
Get a clear picture of what your audience wants, and discover new opportunities based on their feedback.
A/B testing
Test subject lines, images, send times, and more to see what gets real results.
Learn moreAudience dashboard
The tools you need to understand your contact data and act on it–all in one place.
Smart Recommendations
Create brilliant content
Connect with your customers and get better results with more effective emails.
Learn moreSmarts behind every send
Send the right messages at the right time and know what to do next with industry tailored insights.
Predict your best customers
Connect your store and take advantage of data-driven ecommerce features.
Learn more![Person completing puzzle.](https://webcf.waybackmachine.org/web/20210724074057/https://eep.io/images/yzco4xsimv0y/75eXuXhN77sb3EoTMJhuAu/ec4a3135010c3bed0de3bf9f3ffd5bf4/guide-to-time-management-hero.png?w=400&fm=png&fl=png8&q=70)
On average, small businesses that use personalized recommendations receive up to 25% more orders than bulk email.
![Mary Frances and Jamie of the Roadie team standing together on steps outside. Both women are smiling and looking downward at the photographer.](https://webcf.waybackmachine.org/web/20210724074057/https://eep.io/images/yzco4xsimv0y/7EsHLe0snWwT0nAuNMU1aG/067d3881dd76ce03fc276d97577c8f78/wis124-hero.jpg?w=760&q=70)
“Mailchimp gives us the actionable insights to be able to create compelling, engaging, and personalized marketing programs. These things help us engage with our customers and grow our community.”
Jamie Gottlieb, Content Marketing Manager at Roadie
Keep pushing forward. We've got your back.
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Start putting your data to work
Get the tools you need to learn about your audience, analyze your performance, and improve your marketing. It's easy to get started with our free plan.