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CRM Software Reviews

Latest CRM Software Stories

The Best Small Business CRM Software for 2021

If you're hesitant to use a CRM because they're too complex or expensive, know that there are plenty of CRMs designed specifically for small organizations. We test and rank the top players and provide valuable advice on how to choose the right one.

By Gadjo Sevilla

The Best CRM Software for 2021

Cloud CRM can streamline your sales process and grow your customer relationships, and they can do it no matter where folks are located during the pandemic. We test and review the top players.

By Gadjo Sevilla

Salesforce Essentials vs. Bigin by Zoho CRM: Small Business CRM Slugfest

There are plenty of new CRMs on the block and they're not for enterprises. They're meant for small businesses. See how these top-rated players stack up on features and value.

By Gadjo Sevilla

Salesforce Essentials Review

4.0
Editors' Choice

This pared down version of the behemoth Salesforce platform, offers a condensed set of features aimed exactly at what small businesses need from a CRM and support platform.

By Gadjo Sevilla

Contact Management Software May Be All the CRM Your Business Needs

Contact management software can streamline sales and even uncover missed opportunities, all with a lower barrier to entry than full-on CRM. That makes it perfect for many small businesses and startups.

By Oliver Rist

HoneyBook Review

3.0

Behind its whimsical façade, HoneyBook presents a very comprehensive and easy-to-navigate CRM solution for small business.

By Gadjo Sevilla

Onpipeline Review

3.5

Onpipeline can be an ideal first CRM for businesses moving their customer management from spreadsheets and into a more dynamic system that's more tightly synched with other sales tools.

By Gadjo Sevilla

Vtiger Review

4.0

Vtiger is a solid choice as an all-in-one CRM solution for small business, mainly because it's loaded with a variety of tools, so it should make a broad swath of customers happy. However, its user interface is somewhat unique, and could present a steep learning curve for new users.

By Gadjo Sevilla

Bigin by Zoho CRM Review

4.0
Editors' Choice

Bigin by Zoho CRM is a solid pipeline-based CRM solution for small business that is equally effective on PCs and on mobile devices.

By Gadjo Sevilla

The Best Lead Management Software

Large company or small, managing opportunities from lead to pipeline is an important part of making money. We review 10 top lead management tools that can help.

By Barbara Krasnoff

HubSpot CRM vs. Salesforce Cloud Lightning Professional: Which One Is Best For Your SMB?

Customer relationships are harder than ever in the COVID-19 era, so the right CRM software is important. We pit two top platforms, HubSpot and Salesforce, against one another to see which delivers the best features and value.

By Gadjo Sevilla

Zoho CRM Review

4.5
Editors' Choice

Zoho CRM does a great job of delivering an excellent feature mix at a competitive price as well as integration with a long list of compatible Zoho products; all in all an easy pick for Editors' Choice.

By Rob Marvin  & Gadjo Sevilla

Salesforce Sales Cloud Lightning Professional Review

4.5
Editors' Choice

Salesforce has long been the CRM solution to beat. This pioneering platform excels with a stellar feature set as well as an ever-widening set of innovations, including AI, and ease of interoperability with a long list of Salesforce partners.

By Molly McLaughlin  & Gadjo Sevilla

HubSpot CRM Review

4.0

HubSpot CRM is one of the more innovative CRM providers we've seen. Aimed at small businesses, the platform has a freemium model as well as a range of add-ons. With these, it can evolve into an end-to-end martech solution for SMBs.

By Molly McLaughlin  & Gadjo Sevilla

Freshsales CRM Review

4.0

Freshsales CRM offers a lightweight and simple solution for SMBs that want to get up and running quickly. Sensible pricing tiers, an AI assistant, and customization options make it even more appealing for folks who value ease of use.

By Molly McLaughlin  & Gadjo Sevilla

Sales Creatio Review

4.0

While aimed at enterprise customers, Sales Creatio is straightforward enough to handle the CRM needs of midsize businesses, too. To help, the product is now bolstered by improved analytics and marketing automation capabilities.

Pipedrive CRM Review

3.5

Pipeline CRM improves its small business-focused solution with advanced capabilities, chatbot creation for websites, and efficient reporting. But as we've seen with previous iterations, ease of use remains one of Pipedrive CRM's best features.

By Molly McLaughlin  & Gadjo Sevilla

Less Annoying CRM Review

4.0

One of the most affordable CRM solutions we tested, Less Annoying offers a surprising amount of flexibility and performance providing some extra value for small business and startups.

By Molly McLaughlin  & Gadjo Sevilla

Apptivo CRM Review

4.5
Editors' Choice

A solid example of an all-round CRM solution that ticks all the boxes for most SMBs. Powerful features, affordable pricing, and an intuitive interface make Apptivo CRM an outstanding Editors' Choice pick.

By Molly McLaughlin  & Gadjo Sevilla

Insightly CRM Review

4.0

Insightly CRM is a visually attractive and functionally intuitive customer relationship management solution. Wide range of functionality and various integrations will suit larger SMB's needs.

By Rob Marvin  & Gadjo Sevilla