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School of Health Sciences

Sports Management

Online Graduate Certificate in Sports Management

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$0 Application Fee
$0 Transfer Credit Evaluation
72%Have Graduated with No APUS-incurred Student Loan Debt1

About This Program

The sports management certificate at American Military University (AMU) provides a comprehensive overview of the sports industry.

AMU’s sports management certificate program is designed to enhance your sports-related business knowledge and skills, covering topics such as:

  • Marketing
  • Administration
  • Entrepreneurship and small business ventures
  • Sports law

This knowledge could be applied to sports marketing agencies, intercollegiate athletics, interscholastic athletics, professional sport franchises, and recreational services.

Our sports management graduate certificate online program also probes the unique aspects of sports management and managing sport in the 21st century.

What You Will Do

  1. Recognize the impact of laws, rules, and regulations on the sports industry
  2. Distinguish and interpret how the sports industry is influenced by economic and financial pressures
  3. Compare and contrast how marketing professionals use the media to capture the public’s attention to increase sports visibility in today’s marketplace

Program at a Glance

Number of Credits
18
Transfer up to 9 credits
Cost Per Credit
$370 | $250*
*with military grant
Courses Start Monthly
Online
and vary from 8 to 16 weeks

Program Requirements Printable Catalog Version

Must take all courses for this section.

Course ID: 2766

|
This course is a study of the sports industry across all of its disciplines, functions, economics, leaders, and organizations. It is a macro view of sports as a major component of the modern corporate, social, economic, and recreation world. The industry is studied in detail in many different aspects as it exists in society. Key aspects of the sports industry history, contemporary situation, and future outlook are addressed.
Registration Dates Course Dates Session Weeks
04/26/21 - 10/01/21 10/04/21 - 11/28/21 Fall 2021 Session B 8 Week session
05/21/21 - 10/29/21 11/01/21 - 12/26/21 Fall 2021 Session I 8 Week session
06/28/21 - 12/03/21 12/06/21 - 01/30/22 Fall 2021 Session D 8 Week session
07/27/21 - 12/31/21 01/03/22 - 02/27/22 Winter 2022 Session B 8 Week session
08/31/21 - 02/04/22 02/07/22 - 04/03/22 Winter 2022 Session I 8 Week session
09/28/21 - 03/04/22 03/07/22 - 05/01/22 Winter 2022 Session D 8 Week session

Course ID: 5126

|
This course is an introduction to sports-related legal issues and concepts. Its focus is on providing an overview of the major legal issues associated with sports, sports management, and the sports industry. Students will conduct research, read, and write on issues associated with the sports legal industry. Topics include but are not limited to discrimination, legislation, regulation and rights, competition, contract, labor, tort and trademark law, and administrative, antitrust and constitutional law.
Registration Dates Course Dates Session Weeks
04/26/21 - 10/01/21 10/04/21 - 11/28/21 Fall 2021 Session B 8 Week session
05/21/21 - 10/29/21 11/01/21 - 12/26/21 Fall 2021 Session I 8 Week session
06/28/21 - 12/03/21 12/06/21 - 01/30/22 Fall 2021 Session D 8 Week session
07/27/21 - 12/31/21 01/03/22 - 02/27/22 Winter 2022 Session B 8 Week session
08/31/21 - 02/04/22 02/07/22 - 04/03/22 Winter 2022 Session I 8 Week session
09/28/21 - 03/04/22 03/07/22 - 05/01/22 Winter 2022 Session D 8 Week session

Course ID: 2768

|
This course focuses on the marketing, promotions, public relations, and communications involved in the multi-billion dollar sports industry. The course provides research, case analysis, and other opportunities to learn of the effective principles, theories, practices, and methods involved with all aspects of sports communications.
Registration Dates Course Dates Session Weeks
04/26/21 - 10/01/21 10/04/21 - 11/28/21 Fall 2021 Session B 8 Week session
05/21/21 - 10/29/21 11/01/21 - 12/26/21 Fall 2021 Session I 8 Week session
06/28/21 - 12/03/21 12/06/21 - 01/30/22 Fall 2021 Session D 8 Week session
07/27/21 - 12/31/21 01/03/22 - 02/27/22 Winter 2022 Session B 8 Week session
08/31/21 - 02/04/22 02/07/22 - 04/03/22 Winter 2022 Session I 8 Week session
09/28/21 - 03/04/22 03/07/22 - 05/01/22 Winter 2022 Session D 8 Week session

Course ID: 2769

|
The main thrust of this course is the application of principles and practices of financial management, as it applies to organizations in the sport industry. This course seeks to develop the financial skills necessary to gain an understanding of an array of financial concepts that impact sport managers. Students will examine financial strategies related to sport entities and organizations and will be introduced to current economic and financial issues that impact the sport industry. Included in the course are the basics of accounting, budgets and budgeting systems, performance measures creation, and financial statement evaluation for the purpose of cost analysis and planning. Other topics include budget development, funding, capital projects, economic impact, and supply and demand in the sport industry.
Registration Dates Course Dates Session Weeks
04/26/21 - 10/01/21 10/04/21 - 11/28/21 Fall 2021 Session B 8 Week session
05/21/21 - 10/29/21 11/01/21 - 12/26/21 Fall 2021 Session I 8 Week session
06/28/21 - 12/03/21 12/06/21 - 01/30/22 Fall 2021 Session D 8 Week session
07/27/21 - 12/31/21 01/03/22 - 02/27/22 Winter 2022 Session B 8 Week session
08/31/21 - 02/04/22 02/07/22 - 04/03/22 Winter 2022 Session I 8 Week session
09/28/21 - 03/04/22 03/07/22 - 05/01/22 Winter 2022 Session D 8 Week session

Course ID: 2771

|
This course provides students with the fundamental knowledge and skills for designing and managing sport and recreation facilities and organizing sport events. Included in the course are topics related to planning for events and tournaments, scheduling of facilities and events, and overall management of events. Students will examine several different types of sporting events from local tournaments to the Olympics. The course will also delineate the factors involved in the planning, design and management of events while examining the social, economic and environmental impacts of sporting events on the host community. Throughout the course students are encouraged to attend and/or volunteer at sporting events to put the course knowledge in to practice.
Registration Dates Course Dates Session Weeks
04/26/21 - 10/01/21 10/04/21 - 11/28/21 Fall 2021 Session B 8 Week session
06/28/21 - 12/03/21 12/06/21 - 01/30/22 Fall 2021 Session D 8 Week session
08/31/21 - 02/04/22 02/07/22 - 04/03/22 Winter 2022 Session I 8 Week session

Course ID: 2772

|
This course focuses on the entrepreneurial opportunities in the sports industry, to include sports management, sports franchise, sports agency, and small sports business management professions and programs. The course focuses heavily on the business plan, financial, and planning issues associated with entrepreneurial and small business ventures. Students will develop their own entrepreneurial sports plan as an independent research project for this course.
Registration Dates Course Dates Session Weeks
05/21/21 - 10/29/21 11/01/21 - 12/26/21 Fall 2021 Session I 8 Week session
08/31/21 - 02/04/22 02/07/22 - 04/03/22 Winter 2022 Session I 8 Week session

Courses Start Monthly

Next Courses Start Oct 4
Register by Oct 1
Apply Now Request Info

Admission Requirements

  • All AMU master's degree/graduate certificate programs require a bachelor’s degree (or higher) from an institution whose accreditation is recognized by the Council for Higher Education Accreditation (CHEA).
  • Please read all graduate admission requirements before applying to this program and be prepared to submit the required documentation.
  • There is no fee to complete the AMU admission application. View steps to apply.

Materials Cost

Technology fee: $65 per course | $0 for active-duty military, National Guard members, and Reservists.

Need Help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an AMU admissions representative at 877-755-2787 or [email protected].

Quality Education Should Be Affordable

So you can focus on the opportunities ahead, without the financial burden of more expensive schools who are not as invested in your success. Learn more about paying for school.

Consumer Information

Department of Education and State Disclosures

For information on costs, median debt, state licensure requirements and more, view the gainful employment disclosures and the program disclosures for Maryland residents.

1Alumni Graduated with No APUS-incurred Student Loan Debt As of December 31, 2020

Includes alumni who graduated with an associate, bachelor's, or master's degree from APUS. Student loan debt is defined as student loans and private education loans used for tuition, fees, living expenses, and book costs associated with courses taken at APUS. Many APUS students receive military tuition assistance and veterans education benefits, which are not student loan debt.

*Cost Per Credit Hour

To minimize out-of-pocket costs, U.S. active-duty servicemembers, their spouse/dependents, National Guard members, and Reservists receive a tuition grant that caps undergraduate, master's degree, and graduate certificate tuition at $250/credit hour. In addition, a university book grant provides no-cost textbooks and ebooks for all undergraduates and military-tuition-grant-eligible master’s-level students.
See all military student benefits.