IBM at Adobe Summit 2021

Don't miss this year's global, virtual Adobe Summit, April 27th- 29th. Join us for inspiring sessions with clients Audi, Abercrombie & Fitch, Lufthansa and more.

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A one-of-a-kind partnership for personalized experiences

IBM and Adobe have a strategic alliance spanning both technology and services, building on more than 20 years as an Adobe consulting partner via IBM iX®, the business design arm of IBM Services®.

In 2020, IBM, Red Hat and Adobe joined forces to further advance experience transformation across the customer journey within hybrid cloud environments, particularly in industries for which data security requirements and regulatory compliance have been a barrier.

 

Benefits

Customer experience

IBM iX offers integrated consulting services across Adobe’s Creative Cloud, Experience Cloud and Document Clouds, helping companies unlock and use their data to design, implement and scale personal customer experiences.

Security and compliance

Adobe Experience Manager on IBM Cloud for Financial Services™ will help financial service companies meet high-security requirements and regulatory compliance when delivering personalized customer experiences.

Hybrid cloud

Adobe Experience Manager containerized on Red Hat OpenShift gives clients the flexibility to host, access and leverage customer data in the environment of their choice, including on-premises and across multiple public clouds.

This partnership furthers both companies’ ambitions to deliver market leading CX in the hybrid cloud environment.

- Daniel Newman, Futurum Research

Learn more

Services

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Adobe Experience Cloud Services

Meet the rising experience needs of your employees and customers. Create, manage and optimize experiences that scale.

Create a digital experience platform

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IBM iX Forms Accelerator for Adobe Experience Manager

Meet the demand for dynamic, secure and user-friendly digital forms with greater speed and efficiency.

Read the blog

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Adobe Experience Platform Services

Unlock the value of your data and leverage AI to deliver real-time, personalized experiences for your customers.

Explore how

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Design Systems using Adobe XD

Establish an enterprise operating model for content production, governance and scale using a design system built on Adobe XD.

Discover the benefits of design systems

Putting innovation in the driver’s seat

With 90% of car purchases starting online, IBM partnered with Audi UK to anticipate the needs and preferences of the next generation of Audi drivers. Using Adobe Experience Manager and Adobe Analytics, Audi UK augmented their digital experience and deepened each driver’s connection and loyalty to the brand.

Explore the full case study

Resources

Delivering personalization at scale

Overcome the barriers to delivering real-time personalization across the customer journey.

Read the blog

Partners in personalization: IBM and Adobe

IBM and Adobe can help companies bring together the right strategy, tools and processes to realize their ambitions to deliver true personalization.

Download the executive summary

Platforms and ecosystems: The future of media and entertainment

Media companies must put business strategy, technology and data at the heart of operations to create compelling content, reach new audiences and build a sustainable future.

Download the report

Three factors driving CX transformation

Getting to a desired state of CX-driven operation and architecture can be daunting. Learn how businesses are adapting.

Read the blog

Talk to us about getting started

We have a vast portfolio of consulting capabilities, accelerators and solutions to help jumpstart your transformation journey with Adobe.

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