Zero-party data (ZPD) is all of the consent-based, personal context data that your customers share with you (and keep up-to-date) in order to improve their experience with your brand.
Unify ZPD from all your sources into ZPD profiles
Give customers transparency
and control over their profiles — and build trust
Activate ZPD profiles to personalize experiences in real time
Integrate your existing sources — product finder quizzes, surveys, opt-in forms, loyalty program, email preference center, etc.
Also use Wyng to easily source ZPD — create experiences that ask customers for personal context data and consent, and provide a benefit in exchange.
All sources automatically enrich your customers' ZPD profiles.
Privacy-first personalization is built from the ground up on zero-party data.
Show content, products, and offers that are most relevant to each customer or segment.
Activate ZPD across addressable channels, using your existing marketing tools.
Also use Wyng to personalize experiences in real time — using ZPD and machine learning, we automatically insert the most relevant experiences at key moments of engagement on your website, app, and emails.
Get data in & out easily and securely, and leverage specialized ZPD processing and automation to connect ZPD to all of your teams and tools.
incremental revenue in first 30 days
lift in transaction rate on DTC ecommerce site
Consent-based zero-party data and privacy by design principles are at the core of the Wyng platform, and we are committed to strict data privacy, security and regulatory compliance.
Wyng has over 250 customers, including 61 of the 100 Forbes’ "World’s Most Valuable Brands"
Use ZPD for marketing that's always welcome, relevant, and compliant.
See how brands source zero-party data on their digital channels.
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