Save $35–$185 toward a new Apple Watch when you upgrade and trade in an eligible Apple Watch Series 1 or newer device. Learn more

Apple Watch

Apple Watch Series 6

The future of health
is on your wrist.

 

Buy

Learn more

Apple Watch SE

Heavy on features.
Light on price.

 

Buy

Learn more

Which Apple Watch
is right for you?

Compare all models

  • Apple Watch
    Series 6

    • 44mm or 40mm
      case size

    • Always-On Retina display

    •  

    • GPS + Cellular118746

    • GPS

    • Blood Oxygen app2216105

    • ECG app3327116

    • High and low heart
      rate notifications

    • Irregular heart rhythm notification443127

    • Supports Family Setup1055118
      (GPS + Cellular models)

    • Water resistant 50 meters66111*

    Buy
  • Apple Watch

    SE

    • 44mm or 40mm
      case size

    •  

    • Retina display

    • GPS + Cellular118746

    • GPS

    •  

    •  

    • High and low heart
      rate notifications

    • Irregular heart rhythm notification443127

    • Supports Family Setup1055118
      (GPS + Cellular models)

    • Water resistant 50 meters66111*

    Buy
  • Apple Watch
    Series 3

    • 42mm or 38mm
      case size

    •  

    • Retina display

    •  

    • GPS

    •  

    •  

    • High and low heart
      rate notifications

    • Irregular heart rhythm notification443127

    •  

    • Water resistant 50 meters66111*

    Buy

Apple fitness plus

Make your move. A fitness experience powered
by Apple Watch. Try world-class workouts on your iPhone, iPad, and Apple TV. And now you can get 3 months free when you buy an Apple Watch.7

Get $35–$185 toward a new Apple Watch.8

Save when you trade in an eligible Apple Watch Series 1 or newer and upgrade. It’s easy to do online or in stores.

Get 3% Daily Cash back with Apple Card.

And pay for your new Apple Watch over 24 months, interest‑free
when you choose Apple Card Monthly Installments.

Apple Watch Studio

Any case. Any band.
Any style you want.
Your watch. Your way.

Now you can pair the classic
Hermès case with any
Hermès band
to create a signature style.
Now you can choose
any Nike case and pair any
Nike band
for a style that's actively you.

Why Apple Watch

It's the ultimate device

for a healthy life.

watchOS 7

The difference
is like day and night.

Learn moreabout watchOS 7

Apple Watch essentials

Shine on
this spring.

Say it in a way
only you can.

Discover new engraving options for AirPods. Mix emoji, text, and numbers.

Get more out of Apple Watch

Apple One

Bundle up to six
Apple services.

And enjoy more for less.

Apple Music

Over 75 million songs.
3 months on us.

Apple Research app

The future of health research is you.