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Analytics

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Analytics 360

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Perfect for…

Individuals and small to medium-sized companies

Larger enterprises that need it all

Multiple data collection options across websites, apps, and internet-connected devices
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Data access via mobile app, API, email notifications, and more
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Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
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Native data onboarding integrations with...

Google Ads, AdSense, and Search Console (formerly Webmaster Tools)

Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools)

Native remarketing integrations with...

Google Ads

Google Ads and Display & Video 360

Integration with Google BigQuery

N/A

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Analytics 360 audience sharing to Salesforce Marketing Cloud

N/A

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Advanced Analysis

N/A

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Funnel reporting

Basic

Advanced, customizable funnel reporting

Attribution modeling

Basic

Advanced, including data-driven model

Cross-property roll-up reporting

N/A

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Number of views per property

Max 200

Max 400

Custom dimensions and metrics per property

20 custom dimensions and metrics

200 custom dimensions and metrics

Data freshness

Not guaranteed

Guaranteed 4 hours under SLA (usually faster)

Unlimited data

N/A

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Unsampled reporting

N/A

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Access to raw data

N/A

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User and account administration
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Support and services

Self-service help center and community forums

Services, support and SLAs provided by Google and global partner network

Payment options

Free

Invoiced monthly

 
Start for free
Talk to sales
Talk to sales
Talk to sales