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Packaging

This site provides vendor resources to support design, testing, and certification of packaging under Amazon's Frustration Free Packaging (FFP) Program guidelines.
Two different types of packaging for Tide laundry detergent photographed against a black background. The package on the left is plastic. The package on the right is cardboard.
Sustainability

Featured case study: Reinventing an American icon

How Amazon and Procter & Gamble collaborated to create better packaging.
Get started: packaging videos
How to design
Designing packaging for Amazon starts with the customer and works backwards. Delivering products that customers love starts with reimagining packaging design for online fulfillment that reduces packaging waste while ensuring products arrive to customers undamaged. Since 2015, we have reduced the weight of outbound packaging by 33% and eliminated more than 900,000 tons of packaging material, the equivalent of 1.6 billion shipping boxes. Learn more
  • An Amazon package and Prime Now package are placed on a rock in the Spheres.

    Amazon Packaging Certification Guidelines

    Review specific design criteria for our three-tiered Frustration-Free Packaging certification program, which includes: Tier 1—FFP, Tier 2—Ships in Own Container (SIOC): Ready to ship, and Tier 3—Prep-Free Packaging.
    Download
  • An Amazon employee is drawing on a whiteboard the design for updated packaging.

    Amazon Packaging Support and Supplier Network (APASS)

    To support the development of packaging for Amazon, the APASS program provides a list of companies and labs that can help test, design, and supply packaging in line with Amazon’s Packaging Certification Guidelines. All companies on this list have received guidance from Amazon and many have worked with manufacturers to achieve packaging solutions that meet our standards.
    Download
How to test
Certification of items with Amazon requires that the packaging pass a physical performance test. Amazon has partnered with the International Safe Transit Association (ISTA) to develop comprehensive test methods that accurately simulate the journey of a package through the Amazon fulfillment network. Learn more
Get certified
Specific design criteria for our three-tiered Frustration-Free Packaging certification program, which includes: Tier 1 (FFP), Tier 2 (SIOC): Ready to ship, and Tier 3: Prep-Free Packaging. Learn more
Case studies
As the FFP program continues to grow, Amazon will highlight outstanding case studies of innovative packaging solutions designed with sustainability and the customer in mind. Learn more
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