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B2B content marketing challenges and issues in North America 2018

Published by Statista Research Department, Jan 14, 2021
This graph presents the leading B2B content marketing challenges and issues in North America as of July 2018. During the survey, 61 percent of all surveyed B2B marketers stated that the most important issue to their organization was the changes to SEO and search algorithms.

Leading B2B content marketing challenges and issues in North America as of July 2018

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Sources

Release date

October 2018

Region

North America

Survey time period

June and July 2018

Number of respondents

771 respondents

Special properties

among B2B marketers

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "With regard to content marketing, how challenged are you with each of the following?"
Percentages shown represent marketers who rated each challenge a 4 or 5 on a 5-point scale where 5 = “Very Challenged” and 1 = “Not at all Challenged.”

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