In 2019, social video ads published on Instagram had a clickthrough rate of 0.46 percent among 18-to-24-year-olds. YouTube video advertising had the lowest CTR compared to Instagram and Facebook among all age groups, and the latter publisher was the most successful in reaching senior consumers with video ads.
Social video advertising clickthrough rate (CTR) worldwide as of August 2019, by platform and age group
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MarketingCharts. (September 4, 2019). Social video advertising clickthrough rate (CTR) worldwide as of August 2019, by platform and age group [Graph]. In Statista. Retrieved August 11, 2021, from https://www.statista.com/statistics/1048619/social-video-ads-clickthrough-rate-platform-age-worldwide/
MarketingCharts. "Social video advertising clickthrough rate (CTR) worldwide as of August 2019, by platform and age group." Chart. September 4, 2019. Statista. Accessed August 11, 2021. https://www.statista.com/statistics/1048619/social-video-ads-clickthrough-rate-platform-age-worldwide/
MarketingCharts. (2019). Social video advertising clickthrough rate (CTR) worldwide as of August 2019, by platform and age group. Statista. Statista Inc.. Accessed: August 11, 2021. https://www.statista.com/statistics/1048619/social-video-ads-clickthrough-rate-platform-age-worldwide/
MarketingCharts. "Social Video Advertising Clickthrough Rate (Ctr) Worldwide as of August 2019, by Platform and Age Group." Statista, Statista Inc., 4 Sep 2019, https://www.statista.com/statistics/1048619/social-video-ads-clickthrough-rate-platform-age-worldwide/
MarketingCharts, Social video advertising clickthrough rate (CTR) worldwide as of August 2019, by platform and age group Statista, https://www.statista.com/statistics/1048619/social-video-ads-clickthrough-rate-platform-age-worldwide/ (last visited August 11, 2021)