Audience Analytics provides a 360 degree view of your audiences, allowing you to better contextualize the who, what, where, why and how of your target audiences or customer segments.
Tap into Audience Analytics to analyze billions of data signals across all of your consumer attributes and actions such as past purchase behavior, household income, and propensities for specific brands. Develop newer and stronger target audiences, improve on content personalization, and increase campaign performance.
Campaign Analytics allows you to gain visibility into the behavioral attributes that make up campaign interactions, and learn how those attributes influence the consumer’s path to conversion.
Whether you’re focused on clicks, conversions, or another KPI, Campaign Analytics shows the overlap of specific audience behaviors and the actions you are tracking for success. From there, you can use these insights to change your audience targets manually or through automation and machine learning to optimize the performance of your campaigns.