Ignite Americas

Currently at BusinessWatch Network, Peter serves a roster of B2B and consumer market accounts that acquire data, email marketing, lead generation campaigns and custom digital audiences. As a first party data supplier Peter engineers the placement of BWN data in public and private data exchanges.
Peter’s interest in direct marketing began as a graduate student and ultimately prepared his Master’s thesis on The Profile of the Direct Response Consumer. He received his MBA in Marketing from Hofstra University. Peter’s career is steeped in direct marketing, data services and digital marketing with such companies as CMP Media, Transcontinental Direct, Specialists (SMS) Marketing Services and now BusinessWatch Network.
At CMP Media, Candito was the Senior Director of Direct Marketing Services for 10 years. There he ran a highly successful data management business and also launched High Tech Direct, a national direct marketing conference for high technology companies that ran successfully with 7 events in San Francisco, Santa Clara, Boston and New Orleans. During that time, he also served as President of the Long Island Direct Marketing Association (LIDMA) for two years. There he founded and chaired Long Island Direct Marketing Day which ran for two years.
In 1997, he launched Database Marketing Concepts (DMC) in partnership with the Communication Concepts Group (CC3). DMC was sold as part of CC3 to Transcontinental Inc. in 2003. Candito was the Vice President of List and Data Services at Transcontinental Direct until 2006. He was the Vice President of Business & Consumer Data at SMS Marketing Services for 10 years before joining BWN.

Jenny Brodowsky is a seasoned strategic leader with expertise on go-to-market sales operations in the programmatic and data space. Jenny has expertise in building and launching new offerings, leading data integrations with DSPs, agency holding companies, trading desks and brands to unlock enterprise level partnerships, data access and revenue while developing best in class sales teams.

Ali Gordon is an experienced sales director with a passion for data, strategy, and fact-based decision making. At Fluent, Ali works with brands, publishers, agencies, and programmatic platforms to ensure advertisers are reaching their intended audiences easily & efficiently – maximizing ROAS & minimizing inventory waste.

Outside of work, Ali spends her time with friends and family & cheering on her alma mater – the University of Wisconsin – in both football & basketball.

Tanya is a Corporate Paid Media Strategist at IBM and Marketing professional with 10+ years of integrated media planning experience working with retail and CPG clients before leading up the Global Audience Team at IBM.

Jeff Daker is the Executive Director of Audience Solutions at POLITCO. Jeff
joined POLITICO in 2014, bringing his expertise in political campaigns, digital
advertising, marketing, research, and audience management to the team. His
responsibilities at POLITICO focus on strategic growth, which includes
overseeing audience insights and activation, campaign and onsite research,
data management, advertising technology implementation and activation, as
well as managing business development teams, which range from political
campaigns to consumer sales.

As VP of Display & Social and OTT lead at ForwardPMX, Jesse brings over a decade of experience in brand strategy and media planning/buying across all online and offline channels, creating breakthrough results for a number of prestigious brands spanning multiple verticals. Today, Jesse directs digital and paid social efforts for the agency’s premier accounts, with a primary emphasis on driving Direct to Consumer acquisition performance. Jesse brings focus, new insight and bold thinking as it relates to the intersection of Brand and Performance strategies that drive bottom line performance for clients, and more recently established the agency’s OTT practice to further this vision. Beyond client work, Jesse is passionate about creating a workplace culture that inspires the creativity and innovation required to confront the challenges faced by brands in today's (and tomorrow's) landscape.

Data visualization is a rising trend across many disciplines: journalism, web, communications and web. In an age of high-speed living, “Big Data” and info overload, visualized information has incredible potential to help us quickly understand, navigate and find meaning in an increasingly complex world.

London-based author, data-journalist and information designer, David McCandless is a leading-practitioner in this emerging field, working across print, advertising, TV and web. His popular blog and best-selling books Information Is Beautiful (2009) and Knowledge is Beautiful (2014), are dedicated to visualizing knowledge, information and data. He has worked with publications and companies around the world to help them unfold and visualize stories from their data. They include Google, GE, the Wellcome Trust, The Guardian, Wired and the UN. David’s keynote presentation will uncover his passion for discovering and visualizing new patterns and hidden stories in the seas of data surrounding - and sometimes, swamping - us.

Today’s media options are making it easier and easier to connect with, and deliver value to, consumers – but only if you understand the emerging media platforms like addressable advertising and programmatic trading. That’s Raf’s specialty. Having a media resumé shaped in San Francisco and Atlanta with clients ranging from SEGA games, Caesars properties and Sherwin-Williams, to SafeAuto, Troy-Bilt and March of Dimes, Raf brings nearly 23 years of experience in media planning and buying to this challenge. His expertise runs the gamut from integrated media and marketing, search engine marketing, and social and mobile media, to department and staff development. Raf believes in taking informed risks and using data to drive action. He thrives on delivering optimized cross-platform messaging in sync with the customer life cycle, and keeps looking for the next big thing in digital. Under his leadership, Marcus Thomas has become the largest media buyer in Ohio; the first Cleveland agency with its own real-time media trading desk; and a completely Google AdWords Certified department.

Joy started her career in digital advertising in 1999 establishing the first digital brand practice with GE Financial Services (GEFN). She’s a visionary in the programmatic industry, incubating the concepts of OpenRTB and Private Marketplaces. Today she is leading strategies at EMX Digital for agencies and brands in a smart and mobile world with digital video. The artificial intelligence and real-time proprietary platform enables EMX to lead video advertising innovation, finding consumer audiences outside of walled gardens. EMX Digital creates open and closed-loop solutions that unify advertisers, platforms, and publishers across digital media channels. EMX with Lotame is the future of capitalizing on video advertising everywhere.

Robert Spratlen is the SVP of Digital Media & Audience Sciences at Viacom. Robert leads Viacom’s Audience Science Group, which serves as a centralized data driven strategy, activation and advanced analytics team that supports all data driven initiatives across the marketing side of the company. This includes marketing and data analytics automation systems, Viacom’s in-house trading team as well as building and maintaining Viacom’s Customer Data Platform. Previously, Robert has worked within data-driven capacities at OpenX, Sizmek, Digitas and Nielsen, which affords him a unique 360 vantage point of the digital ecosystem from a brand, consultant, agency and tech platform perspective.

Annie Tan is a director of data architecture at Spark Foundry, a global media agency brand within Publicis Media. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of a larger network.

In this role, Annie has project oversight of data platforms as well as data management platform (DMP) onboarding, implementation, management, and activation. She also is responsible for leading overall audience strategy for media initiatives to ensure the successful development and completion of select activation channel processes, capabilities, and deliverables. During her tenure, Annie successfully implemented a new DMP for the Audible client and onboarded data architecture and audience teams for clients like Campbell’s and Macy’s.

An industry veteran, identity thought leader, and someone who deems curiosity as his super power, Ajit developed his thirst for knowledge shelving books at his hometown library in Kalpakkam. As our SVP of Identity, he leads product, business development, as well as platform solutions. Ajit joined Tapad from Oracle Data Cloud where he led identity solutions globally. As a co-author of “Cross Device Identity Solutions Request for Information (RFI) Template,” Ajit was recently named one of OWI's Top 100 Influencers in Identity for 2019. When he isn’t improving and protecting our systems, Ajit can be found watching old episodes of Seinfeld and Parks and Recreation, or with his wife chasing after their very active 7-year old son, who also acts as his personal trainer.

Grant Whitmore is SVP, Chief Digital Operations Officer at Tribune Publishing where he is responsible for Tribune’s digital operation strategy and execution. Grant’s focus includes improving monetization and revenue delivery across all Tribune properties, generating corporate-wide advertising growth, strengthening local and national sales efforts, and improving overall digital operations. Prior to his tenure at Tribune, Grant held a variety of digital leadership positions at companies ranging from startups to global media properties.

Frans has over 20 years of experience in TV, digital, mobile, SaaS sales strategy and corporate development. In his role as COO, Frans is responsible for growing Tru Optik’s revenue, commercial enterprise and global expansion.

Omar is Chief Data Scientist at Lotame. He is the author of more than 15 technical papers and patents on statistical modeling, inference, ad network optimization, targeting, and inventory management. Omar joined Lotame through the acquisition of AdMobius, the first mobile Audience Management Platform, which he co-founded as Chief Scientist. Prior to that, Omar was a Data Scientist at Apple, leading the creation of iAd’s targeting database using data assets across the Apple Corporation. Omar arrived at Apple by way of Quattro Wireless, one of the first mobile ad networks, where he designed their core technologies in ad inventory management, network optimization and analytics. Omar holds a B.S. and M.Eng. in Computer Science and Electrical Engineering from MIT, and is a Ph.D. candidate on leave at the School of Engineering and Applied Sciences at Harvard University.

Pierre is a creative technologist and experienced product lead in marketing technology, interactive video, and digital publishing. He is the team leader for Lotame's 'New Products' group with a focus on delivering innovations within our existing product suite as well as new solutions that drive value for all Lotame customers.

​Since founding Lotame in 2006, Andy has been focused on building the world’s leading data management technology. Andy led Lotame's successful ad network for several years, targeting thousands of campaigns valued at millions of dollars, all delivered and executed through the Lotame platform. In 2011 he shuttered the ad network to focus the company on its original vision: a full featured, SaaS based DMP. Under Monfried’s leadership, Lotame has grown into 200+ person company with offices in the US, EU and APAC. Prior to founding Lotame, Andy was an executive with Advertising.com from 1999-2005.

Tiffany Morris is General Counsel & Vice President of Global Privacy at Lotame, overseeing all aspects of the company’s global legal strategy and operations, and also serves as Lotame's Data Protection Officer (DPO). She brings more than 10 years of legal and business experience in the advertising, sports, and entertainment industries. Prior to joining Lotame, Tiffany held legal and business development roles at Vox Media, Inc., during a period of significant growth and acquisition activity. She previously served as Legal Counsel for The Kraft Group, where she handled a full range of legal matters for a private portfolio of companies, including the New England Patriots, Gillette Stadium, and Patriot Place. Tiffany started her career with the consulting firm McKinsey & Company. Tiffany has a BA from Wellesley College and a JD from Boston College Law School.

Tricia is an experienced digital solutions director, including 7+ years of a demonstrated history of working closely with brands and clients across the digital and TV industries. As Director of Data and Advanced TV solutions, she leads Lotame TV with comprehensive digital industry knowledge, using her agency, publisher, DSP and data/DMP background to provide a consultative approach regarding how to navigate and utilize the ever-changing TV landscape.

Brian is Vice President of Lotame’s Product Management team, responsible for driving strategy and product development across Lotame's DMP and Data Solutions product lines. Brian has helped build multiple teams within Lotame over his 10+ year career, including Lotame’s award-winning Client Success team. A graduate of Syracuse University’s S.I. Newhouse School of Public Communications, Brian lives in Maryland with his wife and three children.

Aruna is recognized as a data expert in the advertising industry. She joins Lotame after serving in various senior leadership roles heading up partnership efforts at L’Oréal, Mediamath and most recently, Captify. She is passionate about the constantly evolving industry and thrives on its fast pace. She particularly enjoys discussions on extracting the strategic value in data and its important role as a business asset and revenue driver in today’s economy. Her primary focus at Lotame continues to be commercializing unique and innovative solutions for the global data marketplace. As a former Management Consultant, she additionally brings an extensive background in business development, strategy and operations. Aruna holds a Bachelors in Electrical Engineering from Rutgers University and a graduate degree in Engineering Management from Drexel University.

As Chief Marketing Officer, Adam leads Lotame's global marketing and product teams in helping publishers, marketers and agencies solve complex business challenges with unstacked data solutions. His diverse experience balances art and science, and includes stints as an aerospace engineer and patent attorney, plus 21 years in consumer media and marketing technology in leadership roles at Viacom Media Networks, Time Inc., Hearst, and PebblePost. Adam is co-inventor on four issued U.S. patents related to interactive video advertising technology.

​Alexandra Theriault has over a decade of experience in the internet business and information services industries, defining and executing value driven initiatives with publishers, technology providers, agencies and brands. As the VP of Client Success at Lotame, Alex’s primary objective is overseeing customer-facing strategy, building and supporting programs primarily focused on increasing renewal rates, upsells and reduction in churn. Prior to joining Lotame, Alex was with IndustryBrains, a leader in monetizing vertical and brand-name websites through contextual advertising solutions, a subsidiary of Marchex. Alex holds a BA in Marketing and Business from the Whitman School of Management at Syracuse University.

Lana has been with Lotame since March 2018 working with Enterprise and B2C clients. Previously, Lana worked at the Account-Based Marketing and Lead Generation firm Madison Logic, where she helped pilot their industry-leading global account-based marketing platform and worked with leading enterprise marketers and agencies, and focused on their niche, B2B publication network, BBN. Prior to Madison Logic, Lana worked for companies like PR Newswire, Participant Media, and Charity: Water honing her love of media, digital and data.