Apple

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iMac

Say hello.

Order 30.04 | Available second half of May

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iPhone 12

Purple. Now in season.

From £29.12/mo. or £699 before trade‑in.¹

Available 30.04

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Apple has a plan

Earth won’t wait. Neither will we.

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iPad Pro

Supercharged by the Apple M1 chip.

Order 30.04 | Available second half of May

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iPhone 12 Pro

It’s a leap year.

From £41.62/mo. or £999 before trade‑in.²

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The future of health is on your wrist.

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Apple Fitness plus

A fitness experience for everyone. Powered by Apple Watch.

Learn more Try it free³

Lose your knack for losing things.

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Apple TV plus

The Year Earth Changed

Narrated by David Attenborough.

Watch now