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Today I am pleased to announce WPVIP is acquiring Parse.ly, a leading content analytics platform, to provide enterprises with content analytics that integrate seamlessly across our commerce and content offerings. At WPVIP, we’re focused on helping our customers grow their businesses through the power of our agile content platform. Too often, enterprise software solutions are at odds with the simplicity and flexibility content creators need to meet their objectives. Large companies don’t need to make that trade-off anymore. With Parse.ly, we will offer extensive visibility into the business impact of content. In recent years, WPVIP has expanded beyond our media…

Hours after winning the 2020 U.S. Election, President-elect Joe Biden took the stage in Wilmington, Delaware to deliver his acceptance speech. “We’re seeing all over this nation … indeed across the world, an outpouring of joy, of hope; renewed faith in tomorrow to bring a better day.” 13.5 million viewers tuned in to watch. At that moment, a handful of engineers were working diligently to launch a project months in the making: the official transition website, Build Back Better. For many, Build Back Better symbolized a clear path forward after one of the most tumultuous elections in U.S. history. https://twitter.com/RobinGarr/status/1325217364296732672…

One of the major decisions enterprise leaders face is choosing a content platform. Do you self-host WordPress on an infrastructure provider, like Amazon’s AWS, or do you partner with a managed platform that provides enterprise WordPress hosting? Weighing the time and costs involved in planning, building, and maintaining a content management system (CMS) isn’t easy. For a clearer picture of this challenge, WordPress VIP pulled insights from conversations with executive stakeholders about how they approached it. In summary, we found three main considerations driving these executives. First, which platform would allow their team to focus more completely on critical business…

Forrester, a leading analyst firm, predicts 25% of brands will improve the quality of their customer experience in 2021. The surprising part? How those gains are made. According to Forrester’s customer experience predictions, the majority of customer experience gains enterprises realize come from “finding and fixing problems, often in their back-end systems and processes.” Content is at the heart of a digital customer experience. Addressing infrastructure problems in the content creation lifecycle helps enterprise marketers create more effective content at every stage of the customer experience journey. If improving the quality of your digital customer experiences is a business goal…

In 2020, both commerce and communities shifted online. This sudden change led to a deeper understanding among enterprise leaders about the mission-critical role of content in today’s business growth. “Businesses can’t operate the way that they used to,” explained Mallory Russell, Head of Content at Square, during our panel on driving ecommerce growth. “Everything has to be content.” We worked closely with our customers last year to deliver the agility they needed to respond to a whole new way of doing business. Here’s a behind-the-scenes look at 15 of 2020’s biggest moments in enterprise WordPress. OKdo, a division of Electrocomponents,…

Did your digital transformation timeline accelerate this year? We’ve seen many leaders realize in 2020 that digital content is intrinsically tied to their business growth (or survival). Also, given the state of constant change we all find ourselves living in, agility has become more important than ever for businesses looking to create engaging customer experiences. With this understanding of the mission-critical nature of content, executives are assessing not only the content management platforms they use, but also their ability to deliver digital agility, and the costs involved in doing so. It’s not always easy to assess the total cost of…

Raise your hand if you found yourself endlessly hitting the ‘refresh’ button on your browser the week of November 3. Yep, us too. Including those of us who were heads-down powering the sites serving late-breaking election updates to every corner of the globe. With so many customers in the news business, election season is always a busy one for WordPress VIP. High scale, zero headaches for FiveThirtyEight Four years ago, we saw landmark traffic spikes for customers like FiveThirtyEight, who posted in a single day the amount of traffic we expect the largest-scale sites to power in an entire week.…

Today we are thrilled to celebrate a milestone in Salesforce’s digital transformation journey: the launch of The 360 Blog, powered by WordPress VIP. As Salesforce’s Vice President of Content Marketing, Hayley Nelson, explained in our conversation earlier this year, Salesforce is on a mission to tell impactful stories that provide customers with relevant, timely information to confront the challenges keeping them up at night. Agility is key to creating a valuable customer experience With content at the heart of their customer experience, Salesforce knew they needed a CMS agile enough to empower them to respond quickly to changes in the…

As we look to the upcoming 2020 U.S. elections, political parties are conducting more virtual events than ever, and media outlets are experiencing major surges in traffic. In an environment of increasing cybersecurity attacks across the digital landscape, we want to highlight the best-in-class security measures which empower WordPress VIP customers to operate safely and securely throughout the election season and beyond. This post shares our best practices alongside steps customers can take in the shared responsibility of protecting application security. Click here to download the checklist: Security best practices for site contributors  Enterprise-grade protections With WordPress VIP, customers get…

Andrew Binns is an expert on technology infrastructure for major events. His experience includes the Super Bowl Halftime Show, Tony Awards, and NFL kickoff, in addition to the last five Democratic National Conventions (DNCs). His role in the DNC goes all the way back to 2004—when WordPress itself was just a year old. As COO of the 2020 Democratic National Convention Committee (DNCC), Andrew led the transformation of this year’s convention into a fully-remote, high-performing digital experience. This historic event attracted a record-breaking 35.5 million digital viewers and suffered zero security incidents or outages. WordPress VIP was proud to serve…