We engage third parties to serve advertisements on our behalf across the Internet, to provide us with additional data about you (including Cross-device Data and demographic information) and to provide analytics about the use of our Service. In addition, we may participate in online advertising networks and exchanges that display relevant advertisements to our Service visitors based on their interests as reflected in their browsing of the Service and certain third party sites participating in the same networks and exchanges. These entities may use cookies, web beacons, pixels, embedded scripts, and other Tracking Technologies to automatically collect information about your use of the Service, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on the Service and other websites and better understand your online activity.
This means that some information about your browsing of the Service and certain third party locations and services may be shared with these companies for the purpose of delivering content, offers and ads to you on the Service and certain third party locations and services, and Whole Foods may receive from some of these companies information about third party locations and services that you have visited and other information about you, including Cross-device Data. This information may be used for marketing purposes and the practice is sometimes termed “interest-based advertising” or "retargeting" to indicate that information from one retailer is used to suggest to you relevant products offered by another retailer. We may also work with third parties to serve ads to you as part of a customized campaign on other websites or platforms. We may also use this data to provide you with more relevant content and offers on our Service and in our communications to you.
These and other third parties may also collect information about your online activities over time and across different websites when you use our Service.
The descriptions of our data practices in this Privacy Notice do not cover any third party activities or third parties’ use of information that such third parties themselves may have collected from you (e.g., type of browser, operating system, domain name, day and time of visit, page(s) visited, Cross-device Data, etc.) or the methods used by the third-parties to collect that information (e.g., cookies, web beacons and clear gifs). Some third parties, however, may offer you choices regarding their Tracking Technologies. We are not responsible for third party choice notices or mechanisms. For specific information on some of the choice options offered by third party analytics, data and advertising providers, see the “Analytics, Advertising, Online Tracking and Your Choices” section of our Privacy Notice.
Note that your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, Whole Foods currently does not alter its practices when it receives a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you may wish to visit http://www.allaboutdnt.com.
