Wes Kao

@wes_kao

I tweet about marketing, rigorous thinking, and cohort-based courses | Co-founder at Maven () | Prev: Co-founder at altMBA

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weskao.com
Joined April 2010
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  1. Pinned Tweet
    Jan 14

    Over the last 5 years, I’ve helped build courses taken by 40,000 students w/ $30M+ in revenue. Today we’re launching a *free* cohort-based course on How to Build a CBC! At the end of this, you’ll have a full course ready to launch. Apply here: Read on

    30 replies 51 retweets 617 likes
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  2. Retweeted
    10 hours ago

    I'm excited to join the next cohort at Maven, creating a course with them. They're rapidly becoming THE platform for cohort-based courses. (see you soon: )

    1 reply 2 retweets 17 likes
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  3. 23 hours ago

    Culture is the sum of behaviors you tolerate and reward over time.

    8 replies 62 retweets 329 likes
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  4. Retweeted
    Apr 22

    The State Change Method by is a masterclass on creating an engaging Zoom presentation. Here are highlights from her article on the State Change Method to help you create an engaging presentation👇🏻👇🏻👇🏻

    3 replies 4 retweets 38 likes
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  5. Apr 23

    Real learning challenges us and makes us feel a little insecure. It's not imposter syndrome, it's realizing your own limitations and where you have room to improve and grow.

    4 replies 10 retweets 74 likes
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  6. Retweeted
    Apr 21

    For anyone putting together an online course this is a great read from - with tons of real examples to illustrate the examples

    1 reply 3 retweets 26 likes
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  7. Retweeted
    Apr 22

    "Students don't owe you their attention. Once you internalize this, you can embrace the fact that it's your responsibility to keep your audience engaged." —

    The State Change Method: How to deliver engaging live lectures on Zoom How do you engage people over Zoom? shares some really great tips in this article:
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    2 replies 1 retweet 8 likes
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  8. Apr 21

    I’ve made most of my career decisions by asking are these interesting problems I would like to solve and am uniquely suited to solve? It's led to some pretty good decisions so far.

    1 reply 7 retweets 130 likes
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  9. Apr 21

    Just opened 4 new roles at Maven! 👀 Business roles at early-stage startups are highly coveted and we think these are some strong ones. It's a super fun time over here; we're growing quickly, there's tons of potential and you can make a real impact.

    8 replies 26 retweets 147 likes
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  10. Apr 20

    The first few days of a course are important. It’s probably fair to say even before your course starts and definitely by day one students have started to form an impression. It sounds extreme but the student experience starts the moment they hear about you.

    5 replies 1 retweet 39 likes
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  11. Retweeted
    Apr 19

    🚀 A framework for Course-Market fit Courses are complex systems with interdependent parts (levers) influencing one another. presents the Course Mechanics Canvas, and 12 levers you can pull on to design and deliver a top-notch CBC unique to you! Summary + article 👇🏼

    1 reply 8 retweets 31 likes
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  12. Retweeted
    Apr 18

    Adding my voice to the numbers retweeting this amazing guide by ... members, don't miss this!

    1 reply 2 retweets 6 likes
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  13. Retweeted
    Apr 18

    Love this (by )

    23 replies 98 retweets 855 likes
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  14. Retweeted
    Apr 18

    Thank you for creating the 🎛 Course Mechanics Canvas. Filled out the 12 Levers with my co-founder for our CBC, Relating Between the Lines, and it's been really helpful to see at a glance where we are, and where we're headed!

    1 reply 3 retweets 28 likes
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  15. Apr 18

    To all my fellow over-thinkers and over-analyzers today is a great day to worry less.

    3 replies 12 retweets 122 likes
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  16. Apr 17

    You can’t copy and paste from one course community to the other. The tactics that work for writing students might not work for crypto students. You could have ten leadership courses with ten different types of students. This is the hard but exciting part of live cohorts.

    2 replies 2 retweets 60 likes
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  17. Apr 16

    More on how to do this. See what I did there? 🤓

    2 replies 16 likes
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  18. Retweeted
    Apr 15

    Wes produced a serious bible for anyone thinking about building a cohort-based course.

    1 reply 1 retweet 18 likes
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  19. Apr 16

    If you’re struggling to describe your value, figure out if the problem is the marketing or the underlying idea. If you’re underlying idea isn’t very good, no amount of improving the messaging will help.

    2 replies 6 retweets 65 likes
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  20. Retweeted
    Apr 15

    This Course Mechanics Canvas from the brilliant is sooooo good.

    1 reply 2 retweets 33 likes
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  21. Apr 15

    The higher price points of cohort-based courses mean categorically different expectations. Books, articles, blog posts, and tweets all focus on the what and why. Great courses have to focus on the how.

    12 replies 15 retweets 188 likes
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