We launched Axios in January 2017 based on this shared belief: The world needed smarter, more efficient coverage of the topics shaping the fast-changing world. We pledged to put our audience first, always.
We met our promise and offered an antidote to this madness. Now, we are focusing our minds and manpower on a much bigger problem faced by all consumers: the erosion of truth, trust, safety and sanity in news. This is an existential threat to our democracy. It will require extraordinary effort by us and others to correct.
In this spirit, we offer the following Axios Bill of Rights, a list of promises to our readers, listeners and viewers. We urge you to hold us accountable for living up to our obligations to you.
Data shows readers, viewers and listeners all want one thing in their news — unbiased content they can trust, delivered in an efficient and interesting manner that allows them to select how deep they want to dive into the information.
Being audience first, we made the decision to never use super annoying pop-up ads or to revert to features that are designed for short-term clicks rather than long-term usability. You should always be able to view our content without leaving your channel of news.
Our audience is smart already but they are always hungry to get smarter, faster. We resist traffic-based assumptions to dumb things down, and focus our efforts on pinpointing the reason the news matters to you.
The traditional forms of advertising — newspaper ads and expensive glossy native ads — are no longer effective. Pop-up ads are annoying. We offer a highly effective and impactful way to reach our growing audience with native advertising within our platform.
Media is a tough business. But it is a business, not a right, or charity or hobby.