Latest from the Global Marketing Team

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Agenda: Global Marketing Team, 7 April 2021

What are we working on?

The team is continuing to support on a number of initiatives and tasks. The key focus is around:

  • Learn WordPress
  • MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. promotions
  • Promoting contribution and understanding on Full Site Editing (FSE)
  • WordPress Release Questions and Answers, and joint work with other teams including CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress., Community, Training, and Learn WordPress
  • Supporting contributor events
  • Assisting new contributors

We have lots of ways for contributors to get involved. Come to the weekly global meetings at 14:00 UTC on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. (more details below) or contribute async in the 48 hours after the meeting if this time doesn’t work for your timezone and other commitments.

Contributor support sessions for early 2021 – open to those returning to the team and wanting a refresher and to those who have pledged to contribute under Five for the Future.

Follow and share our weekly highlight of WordPress Meetup events and news on Marketing team LinkedIn Page. Keep up with the #WPDiversity and #LearnWP announcements on the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Twitter and Facebook accounts.

Agenda

Thanks to everyone who gave input into this week’s agenda. Let us know if you have an item for next week or our longer term planning.

Global Marketing Meeting on Wednesday 7 April 2021 at 14:00 UTC in the #Marketing channel on Slack. The Notes for last week’s meeting can be found here.

1. Welcome
2a. Attendance Thread
2b. New contributors
3. Review last week’s meeting notes and actions/task updates
4. Update on tasks
5. Collaboration session: Content Series Brainstorm
6. Tasks for the week
7. Diary dates
8. Any other business
9. End of weekly meeting and update on collaboration sessions for rest of the week

Where I can find other information?

Updates on other tasks and previous meeting notes are in our team Google drive. The link is shared in the meeting and is pinned in our Slack channel. Summaries are posted on this blog.

Marketing Team homepage

Forthcoming diary dates

Please find all the upcoming Diary Dates at this dedicated post

Notes: Global Marketing meeting 31 March 2021

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you. 

1. Welcome, introduction, new contributors

  1. These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates. 
    1. The meeting discussions on the Marketing team on Slack can be found at this Slack thread
    2. Meeting led by: @yvettesonneveld
    3. Meeting notes and follow-up actions: @oglekler, @lmurillom  and @meher 
  2. Attendees Slack Thread
  3. Welcoming new contributors – New Attendees Welcome Thread

@nalininonstopnewsuk has been supporting members and reviewing systems in this area. If anyone has an accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) issue or needs some help with using one of the contributor tools, please let us know or include her (@Nalini on Slack) in your message.

Get involved – starter tasks for new and returning contributors, and those who have pledged to support the team and need assistance to get started

2. Meeting Notes

A big thanks to @megphillips91 and @lmurillom, for contributing to drafting, follow ups and actions from last week’s meeting notes. Note: Please review and add comments in suggestion mode – link in the Slack. These notes will be updated as appropriate.

A reminder to check the draft notes is circulated at the meeting every week. Please review and check your WordPress.org ID is listed on collaborations that you have actively contributed too. We rely on this to update the final notes and to put into our charts to show where we need extra contributors, and how we are having an input and impact onto the work assigned / requested from other teams. 

Rota for drafting notes:

Actions:

You can volunteer to contribute to notes for future meetings. Please note that the initial draft is needed by Friday 17.00 UTC each week to help with actions and follow-ups that might be needed. We are excited to continue to expand our contributors who are helping draft the notes!

3. Tasks, Working Groups, and Team Celebration

Celebration Thread

Task Updates

Social Media Promotions: #LearnWP, #OnlineWPMeetup

Update via: @lmurillom  

  • A big thank you to everyone working on this cycle of promotions and planning
  • Thank you to all those who are amplifying the most recent FSE Call for Testing, and Online Meetups on social.  

Actions:

  • Please share and participate in the most recent FSE Call for Testing on LinkedIn and those published on Twitter. 
  • Please share the the weekly #OnlineWPMeetup roundup on LinkedIn and the Meetups shared on the @wordpressevents Twitter feed.
  • Keep an eye out for #LearnWP posts and engage with them on social media during the coming weeks.
  • If you have a ‘Mega MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area.’, with 3 or more Meetups joining forces, please let us know in the #marketing channel and we will promote.

Contributor Onboarding Guides 

Update via: @oglekler and @marks99

  • Work continues (please see the Contributor Onboarding Guides update in last week’s Notes), and @ifrountas is  joining @herculespekkas to work on the Greek version.
  • Contributing Team of WCEU 2021 lead @webcommsat is working on Onboarding videos as well. @sippis took at work Finnish version and also seeking a volunteer for Swedish. 
  • We are very pleased to welcome many of our WCEU organizers to work alongside the marketing team on onboarding video and other contributor events/ getting started communications.

Actions: 

  • We are looking for help with the contributor orientation tool. Could you take part with a small task group? We especially want to involve new contributors in this. Let @OGlekler and @webcommsat know if you have time to give to this in the next two months. 
  • If you speak Portuguese (Brazil) and can help with the onboarding video for this locale, please reach out to @oglekler.
  • If you speak Persian and can help with the onboarding video for this locale, please reach out to @oglekler.
  • If you can help with a language that is not in this playlist, contact @oglekler to find out how to get started contributing in your own language.

People of WordPress

Update via: @webcommsat

  • Reminder: The People of WordPress meeting will take place on Wednesday 7 April 2021 at 13:00 UTC.  
  • The series is now planned out until February 2022, so there are lots of opportunities to participate in the coming year. 
  • We have a schedule and draft contribution/allocation rota we can share with you on the 7th. 

Actions:

  • If you can’t make this new time for the People of WordPress meeting, we will make sure to share the notes with you and keep you updated, just reply to this slack thread.

4. Collaborations and Planning

Topic:  5.5 – 5.7 Release Highlights

Task:

Are there benefits from 5.7 release that you can help us highlight internally and to Meetups? What is your favorite new feature in recent releases 5.5-5.7?

Actions

  • Please contribute to the shared document asynchronously. Link in Slack. 

We especially appreciate the contributions from people whose first language is not English. These contributions really made a difference to our work in supporting the diverse speaker training sessions and many of our other collaborations.

5. AOB and Further Action Items

  • Thanks to all the people who have contributed async to the release terms and FSE words they have not understood as a non-technical user. We will be sharing this with @annezazu and others after next week. So there is lots of time to add your suggestions. There are always terms we don’t understand, so please do let us know. We really appreciate your input and it can help us in our internal communications and potentially feed into the project’s external communications too.
  • If you are facilitating a starter task, please let us know what updates are needed for our starter task page and any extra contributors needed in our Monday update on the channel.
  • We have a weekly, relaxed coffee break and a drop-in session where you can just come along. Thanks to all those who have volunteered to run relaxation type content at these sessions. .

6. Forthcoming Diary Dates

If you need accessibility or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel on Slack. We are keen to continue to try and help and promote inclusion and diversity in the team.

Upcoming Diary Dates are in this dedicated post

A reminder about our Google Calendar with meetings, collaborations and social activities

Global meeting times

Following feedback and surveys, we are changing the Global Marketing meeting time to accommodate as many people as possible.

  • 6 January 2021 to 24 March 2021 inclusive, 15:00 UTC
  • 31 March 2021 until 31st October 2021 inclusive, 14:00 UTC
  • 3 November 2021 until Daylight Saving Time change in Europe, 15:00 UTC

Next Marketing Meeting

Wednesday 7 April 2021, 14:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack.

Does your task need some time in a future agenda? Contact @lmurillom on #marketing channel on Slack.

➤ How to get started?

If you were in the Marketing Team meeting and would like some extra help to get started to contribute to the project, contact @maedahbatool for information on future Contributors Onboarding events.

Thoughts on Marketing, FSE, and What’s Next

In February, I had a call with the Marketing team reps where we discussed a few things that were on my mind and a few things on the horizon. Namely, there are some upcoming shifts in the way we collaborate and how we communicate about WordPress as a whole; I want to share my thoughts on these shifts here.

Some Things on My Mind

This team has been collaborating for a long time on projects that help get information where it needs to go. Many of you have also been sharing with me for a long time that there isn’t a clear idea of what the Marketing team’s goals are.

We all know that marketing (both how WordPressers communicate internally and how WordPress expresses itself externally) is key to growth and trust-building. I’m sure it’s been a struggle to raise the concerns you have and not necessarily have a concept of how to move forward without the proper context.

Marketing for WordPress—for a CMS that supports 40% of the web—is a monumental undertaking and one that requires a lot of coordinated effort. As we head into the merge processes for full site editing, arguably one of our most consequential features of the past decade, that work will get more complex and more pivotal to our success.

What’s on the Horizon

With all of that in mind, there are two big things I want to share:

  • In the upcoming releases that include FSE merges, I plan to take on the release squads’ Marketing Role.
  • Automattic will be hiring some people to focus on marketing work in the WordPress project, both supporting volunteer work and working on projects directly.

Neither of these changes are a reflection of contributions from marketing folks, rather they reflect an awareness that communicating about the changes full site editing will bring requires a clear voice/decision-maker. There is also the potential need for some contracted advertising work (similar to the video done for WordPress 5.0), which I feel would be inappropriate to ask self-sponsored or volunteer contributors to manage.

I’d like your feedback!

Introducing sponsored contributors into the WordPress marketing space represents a big change. I want to hear your questions and thoughts, so please share them in the comments below!

Notes: Global Marketing meeting 24 March 2021

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you. 

1. Welcome, introduction, new contributors

  1. These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates. 
  2. Attendees Slack Thread
  3. Welcoming new contributors – New Attendees Welcome Thread

Laura and Charmaine doing sign-language support today specifically for two of our contributors on getting started topics. @nalininonstopnewsuk has been supporting members and reviewing systems in this area. If anyone has an accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) issue or needs some help with using one of the contributor tools, please let us know or include her (@Nalini on Slack) in your message.

Get involved – starter tasks for new and returning contributors, and those who have pledged to support the team and need assistance to get started

Continue reading

#contributor-onboarding, #fse, #learnwp, #marketing, #onlinewpmeetup, #people-of-wordpress, #wpdiversity

Notes: Global Marketing meeting 17 March 2021

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you. 

1. Welcome, introduction, new contributors

  1. These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates. 
  2. Attendees Slack Thread
  3. Welcoming new contributors – New Attendees Welcome Thread

@nalininonstopnewsuk has been supporting members and reviewing systems in this area. If anyone has an accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) issue or needs some help with using one of the contributor tools, please let us know or include her (@Nalini on Slack) in your message.

Get involved – starter tasks for new and returning contributors, and those who have pledged to support the team and need assistance to get started

Continue reading

#learnwp, #makewordpress, #makewordpressmarketing, #marketing, #onlinewpmeetup, #wpdiversity

X-post: Proposal: A WordPress Project Contributor Handbook

X-comment from +make.wordpress.org/updates: Comment on Proposal: A WordPress Project Contributor Handbook

Agenda: Global Marketing Team, 17 March 2021

What are we working on?

The team is continuing to support on a number of initiatives and tasks. The key focus is around:

  • Learn WordPress
  • MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. promotions
  • Promoting contribution on Full Site Editing (FSE)
  • WordPress Release Questions and Answers, and joint work with other teams including CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress., Community, Training, and Learn WordPress
  • Supporting contributor events
  • Assisting new contributors

We have lots of ways for contributors to get involved. Come to the weekly global meetings at 15:00 UTC on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. (more details below) or contribute async in the 48 hours after the meeting if this time doesn’t work for your timezone and other commitments.

Contributor support sessions for early 2021 – open to those returning to the team and wanting a refresher and to those who have pledged to contribute under Five for the Future.

Follow and share our weekly highlight of WordPress Meetup events and news on Marketing team LinkedIn Page. Keep up with the #WPDiversity and #LearnWP announcements on the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Twitter and Facebook accounts.

Continue reading

Notes: Global Marketing meeting 10 March 2021

1. Welcome, introduction, new contributors

  1. These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates. 
  2. Attendees Slack Thread
  3. Welcoming new contributors – New Attendees Welcome Thread

Marketing Contributor introductory sessions in 2021 – booking details

@nalininonstopnewsuk has been supporting members and reviewing systems in this area. If anyone has an accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) issue or needs some help with using one of the contributor tools, please let us know or include her (@Nalini on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.) in your message.

Get involved – starter tasks for new and returning contributors, and those who have pledged to support the team and need assistance to get started

Continue reading

#contributorstory, #learn-wordpress-promotions, #learnwp, #make-wordpress-marketing, #marketing, #onlinewpmeetup, #wpdiversity, #wprelease

Agenda: Global Marketing Team, 10 March 2021

What are we working on?

The team is continuing to support on a number of initiatives and tasks. The key focus is around:

  • Learn WordPress
  • MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. promotions
  • Promoting contribution on Full Site Editing (FSE)
  • WordPress Release 5.7 Questions and Answers, and joint work with other teams including CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress., Community, Training, and Learn WordPress
  • Supporting contributor events
  • Assisting new contributors

We have lots of ways for contributors to get involved. Come to the weekly global meetings at 15:00 UTC on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. (more details below) or contribute async in the 48 hours after the meeting if this time doesn’t work for your timezone and other commitments.

Contributor support sessions for early 2021 – open to those returning to the team and wanting a refresher and to those who have pledged to contribute under Five for the Future.

Follow and share our weekly highlight of WordPress Meetup events and news on Marketing team LinkedIn Page. Keep up with the #WPDiversity and #LearnWP announcements on the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Twitter and Facebook accounts.

Agenda

Thanks to everyone who gave input into this week’s agenda. Let us know if you have an item for next week or our longer term planning.

Global Marketing Meeting on Wednesday 10 March 2021 at 15:00 UTC in the #Marketing channel on Slack. The Notes for last week’s meeting can be found here.

1. Welcome
2a. Attendance Thread
2b. New contributors
3. Review last week’s meeting notes and actions/task updates
4. Celebrations of Marketing Team achievements
5. Update on tasks
6. Collaboration session: we will be working on a brainstorm about series topics for wordpress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org//news. In order to have a productive session, please be familiar with the type of content currently being published on News.
7. Tasks for the week
8. Diary dates
9. Any other business
10. End of weekly meeting and update on collaboration sessions for rest of the week

Continue reading

Notes: Global Marketing Meeting 3 March 2021

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you. 

1. Welcome, introduction, new contributors

These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates. 

a. AttendanceAttendees Slack Thread

b. Welcoming new contributorsNew Attendees Welcome Thread

Marketing Contributor introductory sessions in 2021 – booking details

@nalininonstopnewsuk has been supporting members and reviewing systems in this area. If anyone has an accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) issue or needs some help with using one of the contributor tools, please let us know or include her (@Nalini on Slack) in your message.

Get involved – starter tasks for new and returning contributors, and those who have pledged to support the team and need assistance to get started

Continue reading

#learnwp, #marketing, #onlinewpmeetup, #wpdiversity