VIP News

Did your digital transformation timeline accelerate this year? We’ve seen many leaders realize in 2020 that digital content is intrinsically tied to their business growth (or survival). Also, given the state of constant change we all find ourselves living in, agility has become more important than ever for businesses looking to create engaging customer experiences. With this understanding of the mission-critical nature of content, executives are assessing not only the content management platforms they use, but also their ability to deliver digital agility, and the costs involved in doing so. It’s not always easy to assess the total cost of…

Raise your hand if you found yourself endlessly hitting the ‘refresh’ button on your browser the week of November 3. Yep, us too. Including those of us who were heads-down powering the sites serving late-breaking election updates to every corner of the globe. With so many customers in the news business, election season is always a busy one for WordPress VIP. High scale, zero headaches for FiveThirtyEight Four years ago, we saw landmark traffic spikes for customers like FiveThirtyEight, who posted in a single day the amount of traffic we expect the largest-scale sites to power in an entire week.…

Today we are thrilled to celebrate a milestone in Salesforce’s digital transformation journey: the launch of The 360 Blog, powered by WordPress VIP. As Salesforce’s Vice President of Content Marketing, Hayley Nelson, explained in our conversation earlier this year, Salesforce is on a mission to tell impactful stories that provide customers with relevant, timely information to confront the challenges keeping them up at night. Agility is key to creating a valuable customer experience With content at the heart of their customer experience, Salesforce knew they needed a CMS agile enough to empower them to respond quickly to changes in the…

As we look to the upcoming 2020 U.S. elections, political parties are conducting more virtual events than ever, and media outlets are experiencing major surges in traffic. In an environment of increasing cybersecurity attacks across the digital landscape, we want to highlight the best-in-class security measures which empower WordPress VIP customers to operate safely and securely throughout the election season and beyond. This post shares our best practices alongside steps customers can take in the shared responsibility of protecting application security. Click here to download the checklist: Security best practices for site contributors  Enterprise-grade protections With WordPress VIP, customers get…

Andrew Binns is an expert on technology infrastructure for major events. His experience includes the Super Bowl Halftime Show, Tony Awards, and NFL kickoff, in addition to the last five Democratic National Conventions (DNCs). His role in the DNC goes all the way back to 2004—when WordPress itself was just a year old. As COO of the 2020 Democratic National Convention Committee (DNCC), Andrew led the transformation of this year’s convention into a fully-remote, high-performing digital experience. This historic event attracted a record-breaking 35.5 million digital viewers and suffered zero security incidents or outages. WordPress VIP was proud to serve…

READ WHITE PAPER According to Gartner, marketing teams spend approximately 30% of their budget on content creation. That’s nearly a third of their entire budget, dedicated to producing content. And it makes sense: the modern customer experience is a digital one. Content has become the primary way businesses interact with their customers. Across every major industry, smart brands turn to content to engage and nurture potential customers, build new revenue channels, measure customer satisfaction, and more. Given this expanding role of content in today’s business strategies, how a company produces content is becoming just as important as what they produce.…

At WordPress VIP, we have witnessed our customers build amazingly powerful and flexible platforms to fulfill their digital experience strategies. The fun part is, no two of these platforms are exactly alike. That’s one of the best things about enterprise WordPress: it’s endlessly customizable. Brands can choose from hundreds of plugins and integrations to build exactly what they need. Inspired by these customers, we recently set out to gather insights on the most popular technology integrations for common business requirements. We surveyed customers across three continents, including countries like Guatemala, England, Switzerland, and Australia. True to our roots, the majority…

  We’re excited to announce that by the end of 2020, all WordPress VIP customer sites will be upgraded to VIP Go. VIP Go is our proprietary cloud platform custom-built for enterprises who need to deliver amazing content at large scale. Why VIP Go? In the decade-plus that we’ve brought the benefits of WordPress to large organizations, we have learned their needs are concentrated in four key areas: agility, flexibility, simplicity, and ownership. VIP Go addresses each of those needs in a powerful, intuitive platform with the rock-solid performance and reliability our customers have come to expect from WordPress VIP.…