READ WHITE PAPER According to Gartner, marketing teams spend approximately 30% of their budget on content creation. That’s nearly a third of their entire budget, dedicated to producing content. And it makes sense: the modern customer experience is a digital one. Content has become the primary way businesses interact with their customers. Across every major industry, smart brands turn to content to engage and nurture potential customers, build new revenue channels, measure customer satisfaction, and more. Given this expanding role of content in today’s business strategies, how a company produces content is becoming just as important as what they produce.…
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OneTrust joins the WordPress VIP Technology Partnership program
OneTrust leads the market with their best-in-class Consent Management Platform for publishers.
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Botify named a WordPress VIP Technology Partner
WordPress VIP customers can now rely on an SEO platform that’s built for the size, scale, and complexity of their websites.
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Under the hood of Google’s Web Stories for WordPress
Paul Bakus, head of AMP and Creator Relations at Google, recently joined business leaders, product people, and enterprise developers at […]
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A look inside OKdo’s enterprise ecommerce technology stack
Ecommerce is one of the most promising growth channels in today’s enterprise market. In fact, the US Department of Commerce […]
Read moreTechnology Partner News: Visual storytelling with Google, Setka, and Cloudinary
As the roster of WordPress VIP Technology Partners continues to grow, we’ll update you here on some of the best new features, integrations, and events for enterprise publishers and marketers building on the open web. Google Web Stories Google has released a beta version of their new Plugin, Web Stories for WordPress, spinning off an AMP Project feature into a powerful storytelling tool built into the WordPress Block Editor. WordPress VIP customers and partners will recognize this new product from the talks Paul Bakaus presented at our BigWP events in May and July. In addition, the AMP for WordPress Plugin…
Continue readingHow better accessibility can improve your bottom line
Taeke Reijenga is CEO of Level Level, a Netherlands-based design and development agency with an emphasis on ecommerce and web accessibility, and a WordPress VIP Silver agency partner. He’s an expert in helping organizations optimize their digital strategies, which often includes helping them understand that better accessibility can lead to higher revenue. At a recent BigWP event, Taeke recently shared his tips with us in a talk on the business benefits of inclusive design. What is web accessibility? Most folks think “web accessibility” is the practice of making websites accessible for users with disabilities. And while that’s technically correct, Taeke…
Continue readingPanel: Behind the scenes of product innovation with Rolling Stone
WATCH NOW It’s not easy to stay hip for over half a century. In this webinar, learn how Rolling Stone leverages partnerships to drive digital product innovation for their 53-year-old brand. In this panel discussion, leaders at Penske Media Corporation (Rolling Stone’s parent company), XWP, and WordPress VIP will give you an inside look at how you can optimize your technology stack to respond quickly to changes in the market and create customer experiences that drive revenue. You’ll learn: How to adopt an integrated approach to design and development partnerships Guidelines for reducing the total cost of ownership of your…
Continue readingIntroducing the technology integrations report
At WordPress VIP, we have witnessed our customers build amazingly powerful and flexible platforms to fulfill their digital experience strategies. The fun part is, no two of these platforms are exactly alike. That’s one of the best things about enterprise WordPress: it’s endlessly customizable. Brands can choose from hundreds of plugins and integrations to build exactly what they need. Inspired by these customers, we recently set out to gather insights on the most popular technology integrations for common business requirements. We surveyed customers across three continents, including countries like Guatemala, England, Switzerland, and Australia. True to our roots, the majority…
Continue readingIntroducing new Silver agency partner 45Press
We are so excited to welcome 45Press as a WordPress VIP Silver agency partner! Established in 2012, one of 45Press’ early projects involved converting hundreds of websites from a popular CMS to WordPress. While the undertaking was risky for a brand new agency, failure was not an option. The team worked nonstop over the next few months to complete the project, delivering it ahead of schedule, and with great satisfaction from the client. Over the next few years, the 45Press team grew to include front-end, back-end, and full-stack developers, as well as UI/UX responsive design specialists. Their clientele evolved from…
Continue readingPanel: Drive digital commerce with content marketing
WATCH NOW Content is the heart of digital commerce. It’s what drives people to your products and keeps them coming back for more. In this panel, experts from digital commerce leaders Square, PHLEARN, and Craftpeak share tips for using content to build a seamless customer experience at high-growth ecommerce businesses. You’ll learn: Content strategies to maximize your customer lifetime value How to integrate marketing and product content Tips to deliver a consistent experience across channels Tools to benchmark the impact of your content Featuring: Mallory Russell, Head of Content, Square Seth Kravitz, CEO, PHLEARN John Kelly, CEO and Co-founder, Craftpeak…
Continue readingWelcome Aleph, a new Silver agency partner
We are proud to welcome Aleph Incorporated as a new agency partner! Over almost two decades of web development, Aleph’s band of creative misfits has worked to bring WordPress to enterprises of all shapes and sizes. Aleph’s approach to client work focuses on content and context, meaning they tailor the technology to fit what is being communicated, not the other way around. They revel in a scrappy, small-team culture that brings together a diversity of opinions, backgrounds, and skillsets. Aleph’s staff takes real ownership of each client project. Above all else, they seek to cultivate longevity in both their web…
Continue readingIt’s official: The future is VIP Go!
We’re excited to announce that by the end of 2020, all WordPress VIP customer sites will be upgraded to VIP Go. VIP Go is our proprietary cloud platform custom-built for enterprises who need to deliver amazing content at large scale. Why VIP Go? In the decade-plus that we’ve brought the benefits of WordPress to large organizations, we have learned their needs are concentrated in four key areas: agility, flexibility, simplicity, and ownership. VIP Go addresses each of those needs in a powerful, intuitive platform with the rock-solid performance and reliability our customers have come to expect from WordPress VIP.…
Continue readingReport: Meeting today’s digital experience needs
Now more than ever, “customer experience” has become synonymous with “digital experience,” and the quality of these experiences is a key indicator of business health. Our colleagues at IDC (a global market research firm) seem to agree: a recent study found that 91% of tech vendors consider customer experience a “top business priority.” However, executing a strong digital customer experience strategy can be more challenging than it looks. It requires a constellation of best-in-class tools and technologies working in sync to minimize risk and grow revenue. At WordPress VIP, our main goal is to help our customers empower amazing results…
Continue readingThe Code Company is now a Silver Agency Partner
We are proud to welcome The Code Company as a new Silver agency partner! Established in 2010, The Code Company quickly earned a reputation within the Australian publishing industry. They’re known for scaling WordPress to provide solutions for complex business problems that other agencies found challenging. Over the last decade, The Code Company has continued to specialize, working exclusively with WordPress and mid-market niche and specialty publishers in Australia and the United States. The company has a cross-functional mix of developers. Together, the team brings expertise in data and content migrations, technical scaling and optimizations, ad tech, and content distribution…
Continue readingOovvuu named a WordPress VIP Featured Technology Partner
We are proud to welcome Oovvuu as a new Featured Technology Partner. Oovvuu is the newest addition to our group of partners demonstrating excellence in implementing best-in-class solutions for WordPress at scale. This Australian media tech “scale-up” provides the market-leading platform to seamlessly embed videos in news articles, supporting publishers’ goals to drive traffic, increase engagement, and improve monetization. Oovvuu was founded by journalists-turned-entrepreneurs with the three-fold mission of: Putting a contextually-relevant video in every article in the world; Delivering trusted news to a billion people; and Creating an advertising model to sustain journalism in the 21st century. Launched in…
Continue readingStreamlining operations for Grupo Abril
READ NOW Grupo Abril, one of the largest media companies in Latin America, sought to streamline the IT sprawl that had arisen from the organic growth and development of its dozens of brands. Taming the sprawl of organic growth Abril’s portfolio was spread across several content management systems, including a custom Ruby On Rails system hosted in-house, another hosted via Amazon Web Services, and a Drupal-based system supported by Acquia. This system was costly and ineffective. Because of IT constraints, some brands hadn’t had a site update in ten years and as a result, had no mobile-optimized version of their…
Continue readingHow we planned the first virtual BigWP in just 3 weeks
https://www.youtube.com/watch?v=HLxgzIZspoo Back in January, we laid out plans for BigWP in 2020. BigWP is an enterprise event series where our customers, partners, and friends gather to share the exciting things they’re building with WordPress at scale. We had a big vision for multiple events in New York, San Francisco, and London this year. Then everything changed. We knew pretty quickly we didn’t want to miss out on BigWP by waiting to see how the pandemic would progress, so we made a quick decision to pivot to a virtual event. This post outlines our approach to the first-ever virtual BigWP. We…
Continue readingUnlocking power and efficiency for News Corp Australia
READ NOW News Corp Australia is Australia’s largest digital news network. Together, its channels see 8 million unique visits a day and 600 million page views a month. Multiple platforms hampered growth With 90+ brands spread across a wide range of platforms, their team suffered from inefficient workflows which hindered their growth. To position themselves for continued success, they needed a flexible enterprise-level digital publishing solution with the power to scale. After a successful test project, News Corp Australia went all in and migrated their 90+ brands to WordPress VIP. Agility at scale Armed with WordPress, an agile platform that…
Continue readingEmpower your team with evidence: Making the case for user research
“One thing we know for sure is good user experience equals good business 1000% of the time,” asserts Cathi Bosco, a designer and UX architect at WordPress VIP agency partner XWP. “Why speculate about the people we are building and designing for,” she asks, when user research is proven to positively impact business outcomes and boost customer satisfaction? In this talk, Cathi makes the case for incorporating evidence-based decision making at any and every stage of product development. Specifically, she recommends semi-structured, informal research studies. According to Cathi, these studies are easy to implement and yield powerful insights, especially when…
Continue readingAnnouncing the expansion of the WordPress VIP Technology Partnership program
We’re pleased to announce WordPress VIP is expanding our Technology Partnership program! Today, we are welcoming new partners and expanding the scope of the program to serve the growing number of marketers and publishers looking to WordPress VIP for technology recommendations in key customer experience categories. WordPress VIP has continued to grow as the leader in enterprise WordPress. Our customers have long included some of the largest publishers in the world. In more recent years, marketers in technology, life sciences, financial services, and other verticals outside traditional publishing have turned to us to help them scale their business. Benefits for…
Continue readingViafoura Named a WordPress VIP Featured Technology Partner
We are proud to welcome Viafoura as a new Featured Technology Partner! Viafoura joins our growing group of partners with proven excellence implementing best-in-class solutions for WordPress at scale. This new partnership offers WordPress VIP clients the ability to integrate a suite of engagement tools onto their digital properties, which will allow them to build and retain a loyal audience. Viafoura is a software company committed to providing media organizations with essential resources and tools that engage audiences and contribute to highly lucrative business strategies. Fueled by a team of dedicated product and data experts, Viafoura ensures that every client…
Continue readingHow to build an ecommerce store that scales with WordPress
High performing ecommerce solutions require both your back and front end to be lightning fast. In fact, according to Google, the probability of bounce increases 32% as page load time goes from 1 to 3 seconds. After a decade of building ecommerce solutions for large organizations, Matias Saggiorato has learned a thing or two about optimizing online stores for speed and performance. Matias is CTO of WordPress VIP partner agency SAU/CAL. The agency is a certified WooCommerce expert and they’ve worked with enterprise clients like Stripe, P&G, Amazon Pay, and Phlearn. In this talk, Matias shares how companies looking to…
Continue readingBehind the scenes of News UK’s rampant speed to value
Long-time client News UK has a need for speed. When they discovered the benefits of the new Gutenberg block editor in WordPress, they saw an opportunity to accelerate their content production. Gutenberg introduced a JavaScript-based drag-and-drop editor to WordPress, along with a customizable building block structure that streamlines content creation. Blocks can be used to insert, rearrange, and style media-rich content with very little technical knowledge – making it perfect for journalists, marketers, and other contributors who need to spin up content quickly without taxing their technical team or outside vendors. An initial pilot program resulted in 60% improvement in speed…
Continue readingPanel: Lead a successful digital transformation
WATCH NOW Did you know that of the 91% of companies pursuing digitization, only 40% successfully achieve it? In this webinar, hear Jary Carter, WordPress VIP’s Chief Revenue Officer, interview a panel of experts on navigating change management at large organizations. In this webinar, you’ll learn: Common digitization pitfalls and how to avoid them How to turn a customer-centered strategy into a competitive advantage Which emerging technologies are helpful, and which are just hype Tips for navigating change through every level of your organization Featuring: Lora Dennis, Senior Vice President of Digital Media at NBCUniversal Owned Television Stations Jonathan Rivers,…
Continue readingPostlight is now a Silver agency partner
We are proud to welcome Postlight as a new agency partner! Postlight is a team of top-tier engineers, product managers, and designers who help large companies modernize and upgrade their organizations, starting with software. They ship beautiful platforms that scale and succeed, and they do it on time. The agency’s success comes down to the sum of its people. From day one, they committed to building a place where people who love their craft want to come and grow. They hire incredible talent and do everything they can to foster a collaborative, supportive environment where everyone can do their best work.…
Continue readingAthletics named a Silver agency partner
We are proud to welcome Athletics as a new agency partner! Athletics is an independent creative studio working at the intersection of strategy, design, and technology. They’re best known for designing contemporary brand identities and online experiences for clients like IBM, The Pulitzer Prizes, MoMA, and Major League Soccer. Creative conspirators Founded in a former boxing gym in Williamsburg, Brooklyn in 2004, Athletics began as a collective of independent designers led by Matt Owens and Jason Gnewikow, who linked together to suit the needs of their particular projects and entrepreneurial ventures. Today, with a team of nearly 30 designers, coders,…
Continue readingEmpowering creative content marketing across remote teams
I recently had the opportunity to present at Discover MarTech, a virtual conference focused on marketing technology and management. My goal was to help fellow marketing managers see the silver lining in something many teams are struggling with right now: how to stay creative as we navigate the new culture of remote work. Automattic, WordPress VIP’s parent company, has always been a fully remote workplace. Well, actually, we prefer the term “distributed,” because there are no central, physical, headquarters. Each Automattician (which is what we call ourselves) works from a home office, or a local co-working space, a coffee shop,…
Continue readingWebinar: Demystifying Decoupled WordPress
WATCH NOW You may have heard a decoupled (or “headless”) CMS can make it simpler to deliver content across multiple channels and devices. However, this approach—where your CMS is completely separate from your front-end user experience—can also add unnecessary complexity, cost, and time to your content management. How can you know whether decoupled is right for your business? Join WordPress VIP’s experts, along with AccuWeather’s Rachael Trost, to explore the pros and cons of decoupled WordPress. In this webinar, you’ll learn: Why (or why not) go decoupled Real-life lessons from AccuWeather’s experience with a headless CMS The most common types of decoupled…
Continue readingDemocratic National Convention Committee launches on WordPress VIP
Today, we are proud to partner with the Democratic National Convention Committee (DNCC) in launching their newly revamped website, powered by WordPress VIP. The new website will connect delegates, members of the media, and those interested in getting involved with the convention with the resources they need to stay up-to-date on convention planning. The site will continue to be updated with original content and innovative tools that invite all Americans to be a part of the historic event. The website has been built with the goal of adhering to some of the most up-to-date accessibility standards used by the…
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