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Department of Marketing
Department of Marketing University of Alicante organizes and develops teaching and research activity in Marketing and Market Research.
Teaching staff offers specialized teaching on Marketing management and Commercial management in different undergraduate degrees, as Marketing, Business Administration, Economy , Tourism , Publicity and public relations, as well as joint Undergraduate Degree in Law and Business Administration (DADE), and Tourism and Business Administration (TADE) and double degree in computer engineering and business administration.
The Department also promotes a high level of quality research, which is reflected in its publications in several journals impact factor, including Strategic Management Journal , International Journal of Research in Marketing and Journal of the Academy of Marketing Science .
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