Brand Guidelines
Here you will find the rules for using our brand assets and showcasing Zoom content. These guidelines will give specific examples of how to, and how not to use Zoom in your publishing.
Here you will find the rules for using our brand assets and showcasing Zoom content. These guidelines will give specific examples of how to, and how not to use Zoom in your publishing.
Our primary logo is the Zoom wordmark. It’s bold simplicity reflects our culture and product.
When you’re using the logo with other graphic elements, make sure you give it some room to breathe. The empty space around the logo should be at least the equal amount of the height.
To ensure the logo maintains its visual impact, do not go any smaller than 18 pixels in height or 80 pixels in width.
Clear Space
Minimum Size
Our icon is present across our apps and social media profile pictures. Please use the icon instead of the wordmark for any online account of Zoom such as profile pictures.
Use the wordmark logo for all other needs.
Our current products with lockups are Zoom Rooms and Zoom Phone. Other products and services do not have approved lockups.
Our secondary lockup applies to all other extensions of Zoom. Some examples being the Zoom blog, divisions of Zoom such as Zoom support, or specific partners of Zoom, such as Zoom technology partners.
#2681F2
#0C63CE
#DA621E
#C2571A
#FFEBDA
#FFD3AC
#E44343
#CC1D1D
Our typeface is bold, rounded.
For cases where Lato cannot be used substitute with Helvetica Neue.
| Classification | Text Size/Line Height | |
|---|---|---|
| H1 | 48px/52px/3em | Lato (Bold) |
| H2 | 36px/40px/2.25em/Bold | Lato (Bold) |
| H3 | 24px/28px/1.5em/Bold | Lato (Bold) |
| Large Body Copy | 20px/26px/1.25em |
Lato 20px (Regular) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco |
| Medium Body Copy | 16px/22px/1em |
Lato 16px (Regular) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco |
| Small Body Copy | 14px/20px/0.8em |
Lato 14px (Regular) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco |
| X-Small Body Copy | 12px/18px/0.75em |
Lato 12px (Regular) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco |
| Labels | 12px/18px/0.75em |
LATO 12PX (BOLD, ALL CAPS) LOREM IPSUM |
Meetings
Video Webinar
Zoom Rooms
Phone
Chat
H.323/SIP Connector
All photography used throughout our marketing should reflect our brand and product. We are modern and clean while being bold and beautiful. Stock photography should be as natural as possible reflect our culture of diversity and happiness.
