If you provide people with WordPress products or services, you should also be thinking about how to teach WordPress itself. The WordPress learning curve is large, but more and more people are willing to learn every day. Teaching WordPress in conjunction with your product or service means your clients or customers are more educated, empowered, and enthusiastic than they would be otherwise. In this talk, Allie looks at the possible ways to teach people how to use WordPress - from blog posts to videos to ebooks. By the end, you'll walk away knowing how to build your own WordPress educational resources or how to improve the ones you already have.

Are you curious how hackers exploit vulnerabilities to backdoor their way into WordPress sites? And do you want to know what you can do to protect your site from them? As a security researcher, I spend day in and day out looking for vulnerabilities in WordPress plugins and themes to responsibly disclose them to their developers so that the vulnerabilities can get patched before malicious threat actors discover them.

In this presentation, I want to show you what it's like to be an ethical hacker trying to find vulnerabilities before malicious threat actors do. I'll show you how hackers find vulnerabilities in WordPress code and provide you with some advice on what you can do to protect your site against malicious threat actors looking to exploit these vulnerabilities. When you leave this session, I hope you have a better understanding about why your WordPress site may be targeted by malicious threat actors, how hackers actually find and exploit these vulnerabilities, and what you can do to further secure your WordPress site.

As more countries and states pass their own privacy laws, websites are increasingly subject to privacy design requirements. Unfortunately, these requirements are not frequently discussed with website designers, leaving websites non-compliant and businesses at risk of fines and lawsuits. In this talk, I will discuss how to build privacy-focused websites, from designing ways to obtain proper consent, to avoiding dark patterns, and to ensuring that the design stands up to the test of changing privacy legislation.

Headless WordPress is all the rage. The JAMStack seems to be everywhere, you can't stop hearing about GraphQL, and you're exploring setting up a Gatsby front-end for your own blog.

For many folks, the standard "backend CMS + front-end UI" headless approach is great. But in larger businesses and enterprises, the Sandwich Stack — a three piece stack that adds a content API middle tier between your CMS and front-end — will give you greater flexibility, a clearer division of work, and better scaling and performance.

In this talk, you'll learn all about the Sandwich Stack: the practical benefits, how to avoid the pitfalls, and key tips to successfully implement it in your organization.

In this session, I'll be sharing viral gaming tips & actionable strategies that are really easy-to-implement, allow you to stand out from the crowd and increase your website traffic and engagement like never before!

You’ll learn how to integrate game elements into your WordPress site, service, community, content or campaign, in order to drive participation, increase engagement and grow your traffic and sales.

I'll also share examples from other successful online businesses so you can see how they are using game dynamics to challenge and reward their users, increase engagement, and also the tools you can use to implement these strategies in your business.

You'll learn how to apply gaming elements to incentivize people to make an extra effort to do things that they otherwise would not, reward your listeners and members incrementally as they move through your course, your training or your membership content.

The goal of this session is to show you different ways in which you can get your audience to engage with you, and with each other, in a fun and exciting way, helping them accomplish their goals, and also help you grow your business by recommending you to their friends and followers, thus creating a snowball effect

TBA – Check back soon!

We often 'niche down' or position ourselves as experts as a value proposition for our clients or colleagues, setting us apart as Developers or Designers. This confidence can create blind spots or arrogant assumptions in our solutions to the detriment of customers. In this presentation, we'll look at how to remove the blinders, consider several real-world examples, and learn how a user-centric approach (combined with a generous dose of testing) can create a more accessible, useable WordPress solution.

People will say that content production is work. And it's true. But it can be a lot of fun - especially if you don't make it harder for yourself. We'll look at the common mistakes people make that only make everything harder. And I'll show you some tricks that I used (as I wrote daily over 3 years) and am still using today (as I've written every day of 2021).