Twitter Ads targeting
Reach the most valuable audience on Twitter
Set up targeting and remarketing campaigns with Twitter Ads
Audiences come to life on Twitter, and they drive what's happening. Leverage our powerful ads targeting tools to reach the game-changers all around the world and get your business in front of the right people when they're most receptive.
From our exclusive conversation and event targeting capabilities, to remarketing campaigns and more, we'll help you connect with the ones that matter the most to your brand. Explore all of our offerings below and remember, you can select some, none, or all of the options from each section. Don't forget to experiment with different targeting approaches to find your best fit.
Demographics
Use demographics targeting to reach people based on location, language, device, age, and gender.
Audience types
Use audience targeting to serve ads based on conversations, events, interests, movies and TV shows, keywords, follower look-alikes, and engagement.
Your audiences
Target ads to your known audiences, such as your followers and Tailored Audience lists.
More Twitter targeting resources
Read up on what's happening
Visit our Twitter Business blog for the latest on Twitter Ads strategies, tips, targeting, and more.
Get help
Read our step-by-step targeting setup guides and answers to common questions in our Ads Help Center.