Chart Types and Example Charts
Review this resource to learn about the types of charts you can create in Facebook Analytics and determine the right chart for your needs.
You can create these charts inside custom dashboards, with the exception of Overlap charts, which you can find in Overlap in the side menu. You can also find some pre-built versions of these charts in Activity.
Note: Numbers and visuals are for illustration only.
You can create the following charts in the Facebook Analytics:
Bar
A bar chart for the event, or events, you've selected to help you determine stand out segments or components of an event.
Examples: See viewership or purchases by country or state. See posts by format (Beta).
Breakdown
A table that requires at least one breakdown to assess parameters with unique or specific values.
Examples: View events by product category, current URL or UTM parameters. View searches by search string, as long as you send it as a parameter.
Cohort Heat Map and Cohort Trend
A cohort heat map or trend line (Cohort Trend) to display metrics about group of people who completed an event you defined (activity X), followed by a subsequent event you defined (activity Y).
Examples: Retention and Lifetime Value are two specific types of cohorts you may want to view.
For Retention, X is a new activity you define, and Y is a repetition of that activity, like repeat purchases or repeat app launches. For Lifetime Value, X is a new activity you define, and Y is the sum of purchases for people in that cohort.
Note: Requires 2 events. You can select the same event twice.
Here's a cohort heat map.
Here's a cohort trend chart.
Funnel
A funnel you define with sequential events (in chronological order) as steps to view conversion rate, drop-offs and time to conversion.
Examples: Post impression to website visit; initiated checkout to purchase; app launch, search, add to cart then purchase; purchase to purchase (repeat purchases).
Note: Requires at least 2 events. You can select the same event twice.
KPI
A high-level numerical metric for a selected event.
Examples: Check monthly active users, revenue and new users.
Overlap
A Venn diagram that deduplicates people's actions across different breakdowns.
Examples: View people who reacted to Page posts across different devices. See where purchases happen and if people purchase across different event sources or channels.
Pie
A pie chart that requires a breakdown. We recommend this chart when you apply a breakdown with mutually exclusive parameters that have only a few values.
Examples: Purchases by gender and app launches by age. Page post impressions by whether the audience is made of fans or followers (Beta).
Trend
A line chart for the event, or events, you've selected over a specified time frame.
Examples: Monitor changes in active users, number of purchases, amount of revenue, and so on, over time. See spikes, drops or if they trend upward.
