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Facebook for Business
Insights

Marketing on WhatsApp

Keep in touch with customers everywhere with WhatsApp.

WhatsApp is a fast, simple and reliable way to message anyone in the world.

1.0 billionWhatsApp accounts are active every day.1

1.5 billionWhatsApp accounts are active every month.1

2 billionminutes of calls every day.1

450 millionWhatsApp accounts are active on WhatsApp Status every day.1

of people surveyed across eight markets say their messaging has increased over the past two years. Explore how messaging is threading together a new path to purchase. Get the insights from Facebook IQ.

Research on how people use WhatsApp from Facebook IQ

Scale communication with customers through fast and reliable messaging.

Example of a WhatsApp business profile

Let people know where to reach you.

Create a business profile to connect with your customers where they spend their time.

Provide customer care.

Respond to people when they message you.

Customer support by chatting with your business on WhatsApp
Example of notifications businesses can send on WhatsApp to their customers

Send notifications.

Ensure customers see and act on the important information you send.

Leverage personal and trusted messaging tools to connect with customers.

WhatsApp Business app

The WhatsApp Business app was built with the small business owner in mind. With the free-to-download app, businesses can interact with customers easily by using tools to automate and quickly respond to messages.

WhatsApp Business API

Medium and large businesses access messaging solutions through the WhatsApp Business API. The API allows businesses to use tools to communicate with customers on WhatsApp.

An example of a travel WhatsApp notification with a QR code

Drive discovery with ads that click to WhatsApp.

Add a call-to-action button to your Facebook ads that will open a chat in WhatsApp.

Example of call-to-action button at Facebook ads that will open a chat in WhatsApp

Businesses who use WhatsApp to communicate with their customers will be able to open more conversations with ads that click to WhatsApp.

See how businesses like yours are using WhatsApp.

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