COVID-19 Resources: We’re here to help your business through the coronavirus outbreak. Learn more 
Know your audience like never before.
Facebook Audience Insights gives you aggregate information about two groups of people—people connected to your Page and people on Facebook—so you can create content that resonates and easily find more people like the ones in your current audience.
Demographics overview
See age and gender breakdowns, education levels, job titles, relationship statuses and more.
Find out what people like
Learn about people’s interests and hobbies.
Learn about lifestyles
Audience Insights combines relationship status and location to tell you about the types of people interested in your business.
Facebook enabled us to launch our next-generation device successfully by helping us define our target market, and tell our story with useful tools like video and carousel ads.
Juan Jaramillo
VP of Marketing, Skulpt
Learn more about the people you want to reach with Audience Insights.
Additional resources
Take our elearning course to learn more about using Audience Insights.
Advertiser Help Center
Marketing Education
Marketing EducationExplore all free coursesHow to start advertisingLearn buying optionsReach the right audienceManage adsMeasure ad performanceDistribute and monetize contentExplore media buying professional coursesExplore media planning professional coursesExplore creative strategy learning essentials coursesExplore marketing science coursesRegister to Blueprint
