COVID-19 Resources: We’re here to help your business through the coronavirus outbreak. Learn more 
Facebook for CPG
Build your brand and drive sales with Facebook.
As businesses like yours continue to take on new challenges, we are committed to providing support. Find resources, tips and more to help guide your marketing strategy and stay connected to consumers as we navigate through the coronavirus (COVID-19) outbreak.
Explore CPG guides and tools:
CPG News
Get the latest CPG updates, insights and strategies to grow your business.
Create awareness, build preference and drive sales.
Reach
Globally, 1.59B people access Facebook every day. Reach all the right audiences in your CPG market by advertising to them on Facebook and Instagram.
Brand Building
Drive awareness and brand preference using Facebook and Instagram's rich creative canvases on mobile.
Sales Impact
Increase in-store and online sales for consumer goods—and use our people-based marketing to measure the impact of your advertising.
Fuel your food and beverage strategy.
Get the latest insights, product recommendations and best practices for food and beverage brands on Facebook and Instagram.
Success Story
See how Tropicana—a longtime TV advertiser—doubled its Facebook and Instagram investment and got TV-scale results from digital video ads.
Success Story
Learn how Pampers and Gillette partnered with Magazine Luiza to drive sales with Collaborative Ads.
“
Facebook and Instagram play critical roles in our marketing efforts for Perrier. With these platforms, we’re able to reach our intended audience at scale, and deliver extraordinary content that is uniquely created for these channels. Our campaign results demonstrate how powerful the Facebook and Instagram platforms are: not only for awareness, but also for driving sales.
Ashley Albrittain-Ross
Brand Manager, Perrier US
Start building your brand today.
