For every ad you run on Facebook, you can view insights on how the ad performs in Ads Manager. This data includes:

• The number of people who see your ad.
• The number of people who click on your ad.
• The amount you spend on your ad.

View Results On Your Facebook Ad

1. Go to Ads Manager.
2. Click Campaigns, Ad Sets or Ads.
3. Click View Charts to open the insights side pane to see a visual representation of your ads performance.
4. In this expanded view, you can see Performance, Demographics, Placement or Delivery (only available for reach and frequency ad sets) about the campaign, ad set or ad that you've selected.
   • Performance: The Performance chart shows the number of people who click on your ad, the number of people you reach and the overall cost of your ad. If you scroll over the line chart, you'll see individual results for that day reflected in the chart. If you want to change the results you see in the charts, click Custom and choose the metrics you want to view.
   • Demographics: The Demographics chart shows how your ad performs across different ages and genders. You can scroll over each section of the chart to see individual results for each age group.
   • Placement: The Placement chart shows your ad's performance across different placements, such as Facebook or Instagram. Depending on where your ad is eligible to appear, you'll see where your ad is receiving the most delivery. You can also click the dropdown menu to see where your ad appears on mobile and desktop devices.
   • Delivery: The Delivery chart shows the predicted and delivered value for Reach, Impressions, and Amount Spent.

Learn more

• Use Breakdown to View Results by Platform, Device and Placement
• View Activity History for your Ad Account

What You Need to Know About Your Campaign Results

Learn the basics of Facebook advertising with this free lesson.

Launch Lesson