COVID-19 ResourcesCOVID-19 Resources: We’re here to help your business through the coronavirus outbreak. Learn more
Facebook for Business
Get Started
FacebookInstagramMessengerWhatsAppWorkplaceOculusAudience Network
Marketing on Facebook
Marketing goals
Facebook Pages
Facebook ads
Facebook Stories
Creative inspiration
Measurement
Marketing on Instagram
Marketing goals
Instagram profiles
Instagram ads
Instagram Stories
Creative inspiration
Measurement
Marketing on Messenger
Getting started
Advertising
WhatsApp Business
Get started with WhatsApp
Get started with Workplace
Why Workplace?
Pricing
Success stories
Get started with Oculus
Why Oculus?
Pricing and products
Support
Marketing on Audience Network
Marketing goals
Creative inspiration
Measurement
Learn
Online learningCertification
Facebook Page lessons
Ad objective lessons
Instagram lessons
Blueprint certification
FAQs
Learn the skills you need to use Facebook, Instagram and Messenger to grow your business with free online courses.
Insights
People insightsAdvertising insightsIndustry insightsSeries and reportsInsights tools
View all people insights
Audiences
Media behavior
Moments
Conversations
View all advertising insights
Creative effectiveness
Media planning and buying
Measurement
View all industry insights
Automotive
Consumer packaged goods
Entertainment and media
Financial services
Gaming
Retail
Technology and connectivity
Travel
View all series and reports
The 2020 Topics and Trends Report
Zero Friction Future
How Instagram Drives Business Growth
Hack the Future
Why Creativity Matters
Messaging Moves Business
View all insights tools
Audience Insights
Holiday season insights
Insights to Go
Fuel your marketing strategy with powerful consumer and advertising insights based on more than 2 billion people.
Solutions
AgenciesDevelopersIndustriesMedia and publishersPartnersSmall businesses
Agency hub
Certification
Facebook for Developers
Facebook Analytics
Messenger Developers
View all industries
Auto
Consumer packaged goods
Ecommerce
Entertainment and media
Financial services
Gaming
Restaurants
Retail
Technology
Telecom
Travel
Facebook Media
Facebook Journalism Project
Media solutions
Media training
Facebook for Creators
Facebook Marketing Partners
Cross Border Business Partners
Authorized Sales Partners
Boost with Facebook
Free tools
Advertise
Skills and training
Events
Resources
Ad specsBusiness newsCreativityEventsOur principlesSuccess stories
Ads guide
View all news
Facebook news
Instagram news
Facebook IQ news
Creative inspiration
Creative Hub
Curated by Facebook
Facebook for Creators
View all events
Upcoming events
Events recap
Good questions. Real answers.
Ad principles
Privacy and data
Safety
Measurement
View all success stories
Small and medium business
Large enterprise
Agency
Support
AdvertisingMedia and publishingAnalytics
Fundamentals
Ads
Pages
Billing
Optimization
Management
Publishing content
Monetization
Content management
Measurement
Get started
Overview
Custom dashboards
Activity
People
Facebook Platform
Settings
Troubleshoot
COVID-19 Resources
Create an Ad
chevron-downchevron-down
Create a Page
Search on Facebook for Business
Get Started
FacebookInstagramMessengerWhatsAppWorkplaceOculusAudience Network
Create an AdCreate a Page
Facebook
Marketing on FacebookMarketing goalsFacebook PagesFacebook adsFacebook StoriesCreative inspirationMeasurement
Create an AdCreate a Page
Instagram
Marketing on InstagramMarketing goalsInstagram profilesInstagram adsInstagram StoriesCreative inspirationMeasurement
Create an AdCreate a Page
Messenger
Marketing on MessengerGetting startedAdvertising
Create an AdCreate a Page
WhatsApp
WhatsApp BusinessGet started with WhatsApp
Create an AdCreate a Page
Workplace
Get started with WorkplaceWhy Workplace?PricingSuccess stories
Create an AdCreate a Page
Oculus
Get started with OculusWhy Oculus?Pricing and productsSupport
Create an AdCreate a Page
Audience Network
Marketing on Audience NetworkMarketing goalsCreative inspirationMeasurement
Create an AdCreate a Page
Learn
Online learningCertificationLearn the skills you need to use Facebook, Instagram and Messenger to grow your business with free online courses.
Create an AdCreate a Page
Online learning
Facebook Page lessonsAd objective lessonsInstagram lessons
Create an AdCreate a Page
Certification
Blueprint certificationFAQs
Create an AdCreate a Page
Insights
People insightsAdvertising insightsIndustry insightsSeries and reportsInsights toolsFuel your marketing strategy with powerful consumer and advertising insights based on more than 2 billion people.
Create an AdCreate a Page
People insights
View all people insightsAudiencesMedia behaviorMomentsConversations
Create an AdCreate a Page
Advertising insights
View all advertising insightsCreative effectivenessMedia planning and buyingMeasurement
Create an AdCreate a Page
Industry insights
View all industry insightsAutomotiveConsumer packaged goodsEntertainment and mediaFinancial servicesGamingRetailTechnology and connectivityTravel
Create an AdCreate a Page
Series and reports
View all series and reportsThe 2020 Topics and Trends ReportZero Friction FutureHow Instagram Drives Business GrowthHack the FutureWhy Creativity MattersMessaging Moves Business
Create an AdCreate a Page
Insights tools
View all insights toolsAudience Insights Holiday season insightsInsights to Go
Create an AdCreate a Page
Solutions
AgenciesDevelopersIndustriesMedia and publishersPartnersSmall businesses
Create an AdCreate a Page
Agencies
Agency hubCertification
Create an AdCreate a Page
Developers
Facebook for DevelopersFacebook AnalyticsMessenger Developers
Create an AdCreate a Page
Industries
View all industriesAutoConsumer packaged goodsEcommerceEntertainment and mediaFinancial servicesGamingRestaurantsRetailTechnologyTelecomTravel
Create an AdCreate a Page
Media and publishers
Facebook MediaFacebook Journalism ProjectMedia solutionsMedia trainingFacebook for Creators
Create an AdCreate a Page
Partners
Facebook Marketing PartnersCross Border Business PartnersAuthorized Sales Partners
Create an AdCreate a Page
Small businesses
Boost with FacebookFree toolsAdvertiseSkills and trainingEvents
Create an AdCreate a Page
Resources
Ad specsBusiness newsCreativityEventsOur principlesSuccess stories
Create an AdCreate a Page
Ad specs
Ads guide
Create an AdCreate a Page
Business news
View all newsFacebook newsInstagram newsFacebook IQ news
Create an AdCreate a Page
Creativity
Creative inspirationCreative HubCurated by FacebookFacebook for Creators
Create an AdCreate a Page
Events
View all eventsUpcoming eventsEvents recap
Create an AdCreate a Page
Our principles
Good questions. Real answers.Ad principlesPrivacy and dataSafetyMeasurement
Create an AdCreate a Page
Success stories
View all success storiesSmall and medium businessLarge enterpriseAgency
Create an AdCreate a Page
Support
AdvertisingMedia and publishingAnalytics
Create an AdCreate a Page
Advertising
FundamentalsAdsPagesBillingOptimizationManagement
Create an AdCreate a Page
Media and publishing
Publishing contentMonetizationContent managementMeasurement
Create an AdCreate a Page
Analytics
Get startedOverviewCustom dashboardsActivityPeopleFacebook PlatformSettingsTroubleshoot
Create an AdCreate a Page
Get StartedLearnInsightsSolutionsResourcesSupportCOVID-19 Resources
Create an AdCreate a Page

Facebook IQ: Digital Research and Insights
Media Behavior

Study channel behavior to pinpoint when, where and how to connect with the people who matter to you.

Select another insights category:
Media Behaviorchevron-down

cross closes modal

People Insights: Understand consumer behavior across generations, geographies, devices and time.

PEOPLE INSIGHTS

April 6, 2020

5 Reasons Travel Brands Should Focus on Messaging

PEOPLE INSIGHTS

December 12, 2019

See what made The 2020 Topics and Trends Report From Facebook IQ

PEOPLE INSIGHTS

October 28, 2019

How TV Viewers Find Shows to Watch in the New Video Landscape

PEOPLE INSIGHTS

September 23, 2019

Why Conversation Is the Future of Commerce

PEOPLE INSIGHTS

June 13, 2019

Why Community Should Be Your Next Creative Muse

Insights to Go

Get insights faster. Filter, find, download and share the latest stats from Facebook IQ.

Get Started
PEOPLE INSIGHTS

May 1, 2019

5 Ways to Level Up Your Media Strategy for Global Sporting Events

PEOPLE INSIGHTS

December 19, 2018

Get Gamers to Discover, Download and Play Your Mobile Game

PEOPLE INSIGHTS

December 13, 2018

3 Things Marketers Need to Know About AR and VR

PEOPLE INSIGHTS

November 19, 2018

Why Removing Friction is a $325 Billion Opportunity for Businesses in Asia Pacific

PEOPLE INSIGHTS

October 31, 2018

Why Stories is a Format that Can Help Marketers Promote Brands

PEOPLE INSIGHTS

October 1, 2018

3 Ways Messaging Is Transforming the Path to Purchase

Stay in the know

Get insights delivered straight to your inbox.

Sign up

Explore more insights

People

Audiences
Media Behavior
Conversations
See more People Insights

Advertising

Creative Effectiveness
Media Planning & Buying
Measurement
See more Advertising Insights

Industry

Entertainment & Media
Retail
Technology & Connectivity
See more Industry Insights
Was this page helpful?
Marketing on Facebook
Marketing on FacebookSet up a Facebook PageSet up a Facebook ad
Marketing on Instagram
Marketing on InstagramSet up an Instagram profileSet up an Instagram ad
Audience Network
Marketing on Messenger
Marketing on MessengerGet started with MessengerSet up a Messenger ad
WhatsApp
Workplace
Advertising
AdvertisingChoose an objectiveChoose an audienceChoose a formatSet up a budgetMeasure your ads
News
Subscribe to newsletter
Creative Tips
Events
Advertiser Help Center
Support
Reach Business Goals
Increase brand awarenessPromote your appIncrease online salesPromote your local businessGenerate leadsRetargeting
Success Stories
Success StoriesSmall and medium businessBrand
Sitemap
Marketing Education
Marketing EducationExplore all free coursesHow to start advertisingLearn buying optionsReach the right audienceManage adsMeasure ad performanceDistribute and monetize contentExplore direct marketing coursesExplore digital buyer coursesExplore creative and strategist planner coursesExplore game publisher coursesRegister to Blueprint
Digital Insights
Digital InsightsSee all insightsTry Audience InsightsTry Insights to GoSubscribe to insights newsletter
Tools & Resources
Ads ManagerBusiness ManagerAd SpecsIndustriesFacebook for Small BusinessesFacebook Marketing PartnersFacebook for AgenciesFacebook Media PartnersFacebook for DevelopersFacebook for CreatorsFacebook Analytics
Facebook © 2020
Follow Facebook for Business Facebook Page Social Media Channel
Follow Facebook for Business Instagram Social Media Channel
Follow Facebook for Business Twitter Social Media Channel
Follow Facebook for Business LinkedIn Social Media Channel
AboutDevelopersCareersPrivacyCookiesTermsHelp Center