Target the Right Audience

Use this lesson to: Learn why an ad may not be approved. Know what content is acceptable for your ad’s headline, landing pages and more. See examples of creative you can and can’t use when advertising on the Facebook family of apps and...

Facebook Audience Insights allows you to learn more about your customer segments to help you create marketing messages that drive results. Use this lesson to: Become familiar with Audience Insights Identify the benefits of using Audience...

The Facebook pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to help get the most actions you care about at the cheapest cost, and build audiences that can be used for improved ad targeting. Through this course, we'll look at how the pixel functions to help you reach audiences that matter most to you. We'll go through how to create and install the pixel, how to use it to understand the actions people take on your website and create custom audiences.

By creating a Public Feature Page, rather than just cultivating a business presence, or sharing your experiences via a personal page, you can use Facebook as a Leadership Platform and connect authentically with people and reach new audiences.

Use this lesson to: Learn how to use our latest research on people, marketing and measurement to improve your campaigns. Better understand your audience and market with Facebook IQ Tools. Use Facebook IQ Resources to create more compelling ads.

Facebook can help small businesses go big, and local businesses go global. Our reach, research, and targeting tools put you where people spend their time, and help you connect with the right people to really scale your business.

Analyze the different interactive tools Facebook IQ provides to help advertisers understand their audience, region and vertical.

<p>Sum: Our audience selection tools let you show ads to the people who are exactly right for your business. Learn about the capabilities and limitations of targeting on our platform to develop a creative strategy that meets your business needs.</p>

Use this lesson to: Implement a targeting strategy that focuses on reach and precision and eliminates waste. Differentiate between Core, Custom and Lookalike Audiences.

Create custom audiences from customers or followers you already have a connection with. Use this lesson to: Identify how and when to use Custom Audiences. Recognize the Custom Audience information security process. Learn the best practices for the...

Lookalike audiences help deliver ads to people who share similar likes, interests or characteristics as your current audience. Use this lesson to: Understand what Lookalike audiences are and when to use them. Learn how to create Lookalike audiences...