COVID-19 Resources: We’re here to help your business through the coronavirus outbreak. Learn more 
Promote Your Mobile App
Get more people to download and use your app.
Overview
If your business has an app or exists entirely within one, Facebook can help you promote it.
Grow your user base. Promote your app with ads that send people directly to the app store.
Keep people coming back.Create ads that encourage people to open your app and take specific actions.
Give gamers a demo.Let people preview and demo your game app, right from a playable ad.
Get Started
Start marketing your app with free tools from Facebook.
Use custom calls-to-action to direct people to your app.
One of the easiest ways to promote your app is through your Facebook Page. Showcase screenshots and videos, explain the benefits of your app, and use a custom call-to-action button like Shop Now or Play Game to direct your visitors into your app.
Learn about custom call-to-action buttons for your Facebook business Page
Install the free Facebook SDK to learn more about the people using your app.
The Facebook Software Developer Kit can help your business with measurement and tracking capabilities. While you do not need the SDK to run mobile app ads on Facebook, it does allow you to track and measure app installs that are driven by your ads, as well as optimize your ad delivery for people most likely to install, take specific in-app actions or those who are high-value customers.
You can install the Facebook SDK on your own, work with your app's developer to have them install it for you, or get help from a Facebook Marketing Partner.
Mobile App Ads
Encourage people to install or engage with your app.
Mobile app install ads
Using the App installs advertising objective, you can reach people across Facebook, Instagram and Audience Network, and make it easy for them to download your app. These ads link directly to the Apple App Store, Google Play and Kindle Fire store. You can optimize the delivery of your app installs ads for app installs, app events or high-value customers.
App engagement ads
With the traffic or conversions advertising objectives, you can drive app engagement for people who already have your app. The traffic objective simply brings users back into your app, and the conversion objective drives specific actions like making purchases or playing a level of your game. You can optimize these ads for clicks or daily unique reach.
Find out how to make discovering, downloading and engaging with your app a seamless experience for everyone.
Facebook Measurement
Understand your ad performance and improve your ad strategy.
Facebook offers free measurement solutions that give you insight into how well your mobile app ads are working. See where your ads are performing best across Facebook platforms, and use testing solutions to see how you can improve your strategy and creative.
Free Courses
Find more information about mobile app ads in these free courses.
App Installs
Get an overview of the app installs objective.
Traffic Objective
Learn how traffic objective drives people to your app.
Playable Ads
Learn how to market your mobile game on Facebook.
Success Stories
See how other businesses are using Facebook tools to promote their app.
