Facebook Ads Guide

Show off product features, and draw people in with sound and motion.

Drive people to destination websites or apps through high-quality visuals.

Encourage shopping by displaying items from your product catalog—customized for each individual.

Showcase up to ten images or videos within a single ad, each with its own link.

Instant Experience, formerly called Canvas, provides a full-screen, mobile-optimized experience instantly from your ad.

Lead ads on Facebook and Instagram help you collect info from people interested in your business. A lead ad is presented using an image, video, or carousel, and followed by a lead form when the user engages with the ad.

Offers are discounts you can share with your customers on Facebook. You can design your offer ad to appear as a image, video, or carousel.

Most Page posts on Facebook can be boosted to deliver more likes, comments, shares, and photo views.

Event response ads can be used to promote awareness of your event and drive responses. You can design your event ad to appear as an image or video.

Page likes ads can be used to drive users to like your page. You can design your Page likes ad with a video or an image masked to a ratio of 1.91:1.