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What type of ads can you run on Instagram?
Instagram offers inspiring and seamless ways to tell your story. No matter what type of business you are, there's an ad format that can help you reach your marketing goals.
Photo ads
Tell your story through a clean, simple and beautiful creative canvas. Photos can be square, landscape or portrait.
Video ads
Get the same visually immersive quality as photo ads—with the added power of sight, sound and motion. And now, you can share videos up to 60 seconds long.
Carousel ads
Bring another layer of depth to campaigns where people can swipe to view additional photos or videos in a single ad.
Stories ads
Ads on Instagram Stories provide a creative, engaging and immersive full-screen ad format built to drive action and powered by Facebook’s advanced people-based measurement solutions you know and trust.
Ads in Explore
Reach people in a discovery mindset by extending your feed ads to audiences who are looking to expand their interests beyond the accounts they follow.
Get to know the Instagram ad formats on the Advertiser Help Center.
Getting started with ads on Instagram is quick and easy.
If you’re new to advertising on Instagram, here’s how to get started.
1. Create a business Page and profile.
You must have a Facebook Page to run ads and create a free business profile on Instagram. If you don’t have one yet, create a Page.
2. Set up your ad.
Select your ad objective, target audience and ad format in Ads Manager. Or select a post you’ve already shared on Instagram and tap Promote. We recommend you let Instagram automatically create an audience of people similar to your existing followers.
3. Determine your budget.
Decide how long your ads will run and what budget you’re comfortable with spending.
4. Publish your ad.
Now that your ads are ready to go, hit publish. You’ll get a notification when your ads are approved and ready to run.
You can buy and run Instagram ads in three ways.
In the Instagram app
The easiest way to run ads is by promoting posts you’ve shared on Instagram. Just select the post you want to promote, and then track how many people are seeing and interacting with your promoted post.
Ads Manager
Ads Manager uses the same powerful advertising tools as Facebook. You can set up, make changes and see results for all your Instagram campaigns, ad sets and ads in one place. Ads manager is available on desktop and mobile.
Instagram Partners
Learn the basics about advertising on Instagram on the Advertiser Help Center.
