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Retail & ecommerce
Drive online and in-store sales with Facebook for retail.
Do more at every stage of the buyer’s journey, from discovery to purchase
Reach
Drive brand and product awareness, and build anticipation for new launches by reaching the 2.5 billion people who use Facebook every month1.
Acquire
Find more leads and buyers with our effortless signup process, and boost mobile app installs to develop deeper customer relationships.
Sell
Increase purchases, signups and other valuable actions by unifying the entire shopping experience—from online spaces to physical stores.
Success Story
ASOS drove sales by getting personal
This mobile-first fashion retailer showed shoppers richly personalized ads based on what they'd looked at in the past—for a dramatic increase in sales.
Success Story
West Elm’s launch in Europe was a smashing success
As this home brand moved to a European market, it used lookalike audience on Facebook to reach 1.6 million new customers and increase purchase rates by 40%.
Upgrade your marketing toolkit
Find the right Facebook tools to address your biggest retail and ecommerce challenges.
Promote relevant products
Automatically display products from your catalog based on what people are most likely to purchase.
Grow brand awareness
Over 1.66 billion people use Facebook every day2. Help them to share and discover your business.
Get qualified leads
Make it easy for people to sign up or express interest by letting them submit pre-populated contact forms.
Close the loop offline
After people view or click on a Facebook ad, encourage them to visit your store and make a purchase.
“
Facebook is an essential component of our marketing strategy. We’ve used Facebook and Instagram ads to acquire tons of new customers and build a relationship with them that goes beyond just being the company they buy underwear from. We plan to continue using Facebook to spearhead our aggressive customer acquisition goals.
Dan King
Director of Marketing, MeUndies
Get smarter about your customers
Strategic planning
Three Facebook researchers describe how efficient planning can drive sales.
Start growing sales today.
Facebook IQ
Get retail industry insights
Learn how to win with mobile at every stage of the shopping journey.
