Discover powerful, actionable insights on consumer behavior, marketing and measurement.

See how people’s conversations, behaviors and attitudes are evolving in light of COVID-19 and how brands can connect and contribute during this pandemic.

Discover which topics are taking hold in conversations across Facebook and are on the cusp of going mainstream in the year ahead.

Discover what people want from brands on Instagram and explore ways marketers can connect with Instagrammers along their shopping journeys.

Every extra step, effort or inconvenience in a consumer journey is a point of friction—and they cost businesses billions every year. Find out more about the impact of friction on your business and how to get started building a Zero Friction Future.

Measurement strategies like incrementality and attribution are helping marketers make more effective decisions. Explore how you can implement these techniques to determine the true business value of your next campaign.

Gain more insight into value-based marketing and discover ways to start implementing value-based thinking into your marketing strategies today.

Explore why people choose to shop locally—and what that means for small businesses looking to connect with their communities. Then take our quiz to discover which type of small business marketer you are most like, and what that means for your marketing strategy.

See how new parents’ shopping priorities change throughout the early parenthood journey, and discover why they turn to Facebook and Instagram.

Understand why, how and when people watch video in Latin America.

Business decision makers are a smart, driven group on Facebook. Find out how they spend their time on Facebook, and their attitudes towards seeing business content throughout the day.

Mobile messaging apps are on the rise, and they're transforming consumer expectations, reshaping the path to purchase and opening the door to more meaningful connections between people and businesses. Explore the future of communication.

The nuclear family is fast becoming the networked family. But how much do we really know about the reality of modern parenting?

Learn how people ages 45up in France, Italy and the UK are using tech to stay physically, mentally and socially active, and challenging popular perceptions of aging.

We know that mobile moves people. But grabbing someone’s attention and heart in a mobile feed is different than on TV.

The world is changing—fast. And the future is brimming with opportunity. “Hack the Future” takes you deeper into the emerging trends shaping the future—from the evolution of work to the redefinition of reality. Leverage these insights to boost brand relevance and inspire business growth.