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The Reach objective can help maximize the number of people who see your ad over your campaign's lifetime, driving audience impact at scale. Learn the why, when and how of using this objective.

The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers. Use this lesson to: Learn how the Facebook ad auction works Know how budget pacing affects the delivery of your ads, Understand how ad...

Use this lesson to: Drive downloads of your app. Understand the Facebook SDK and app events. Optimize ad delivery to meet your specific business goals. Learn about available ad formats and placements. Measure your campaign.

Use this lesson to learn how to create and deliver travel ads across the Facebook family of apps and services.

Increase awareness for your brand by reaching people who are more likely to be interested in it. Examine how to use the Brand awareness objective to get more people to remember your ads. Use this course to: * Identify how to create a successful br...

Reach people near your physical locations to drive them to your stores using the Store Traffic ad objective.

Collection is a mobile-only ad format that provides an immersive and seamless shopping experience. Use this lesson to: Learn how the collection ad format works See how businesses are using the collection ad format Look at creative considerations and...

Instant Articles enables publishers to distribute native content through the Facebook mobile app. Reach more people with interactive, engaging, immersive content that loads fast. This course helps you get started publishing with Instant Articles.

Audience Network helps extend the reach of your Facebook campaigns by delivering your ads on third-party apps and websites. This course covers everything you need to get started.

Whatever your objective, Facebook and Instagram are both essential advertising platforms. Use this lesson to: Learn what Facebook and Instagram offer as individual platforms. See how advertisers are successfully using Facebook and Instagram together.

Target rating point (TRP) buying on the Facebook family of apps and services allows buyers to purchase Nielsen-verified TRPs. Use this lesson to learn about: The changing media landscape Video advertising on the Facebook. Facebook's TRP buying...

Bring people together with Facebook Events. Learn how to create one-time and recurring events and tours. Plus, learn how to sell tickets to your event right on Facebook.

This course will help B2B marketers understand the digital marketing landscape and how the shift to mobile has changed people’s purchase decisions and behaviors. Learn about Facebook’s solutions, powerful targeting, and measurement to reach key customers.

Use this lesson to: Identify how Facebook measurement solutions can help deliver accurate insights across placements and devices. Determine which ads are driving value across your entire media spend, both on and off Facebook. Learn how Facebook...

Learn how to create effective Facebook campaigns to help you drive conversions. We’ll share tips to help you plan the most effective campaign, including how to choose the right ad objective and target audience and how to best measure campaign performance.

Instagram now offers several ad types you can use to help achieve your business objectives. Use this lesson to: Learn about each available ad type. Look at examples and case studies. Understand how to effectively use marquee campaigns for different...

Instagram offers a wide range of formats and objectives. Use this lesson to: Understand how to achieve your business goals with the available Instagram ad formats. Know how to use the supported ad objectives to run Instagram ads.

Instagram is successfully building communities through beautiful, visual experiences. Use this lesson to: Learn what Instagram is and what makes its community unique. Install and get started on Instagram. Know how to create a presence on Instagram.

Instagram is a visual platform where people come to get inspired and discover things they care about. Learn about the tools that Instagram provides to help businesses reach more people and grow. Get best practices from other local businesses to see how...

This lesson guides you through each stage of marketing your mobile game on Facebook. Use this lesson to: Learn how to generate awareness, acquire users, and grow your mobile games. Use App Event Optimization to identify and remarket to high-value...

Video consumption on mobile is increasing at a drastic rate. Advertisers need to understand how to use video to tell their brand stories. We’ll examine creative considerations for designing video for mobile. Use this course to: * Analyze emerging t...

Traffic is one of the most versatile and powerful ad objectives. It can help drive people to your website, app or Messenger experience, where you can engage with them further. Use this course to learn how to choose the right tools for creating Traffic ...

Use this lesson to learn: How offers work What information you can include in your offers. Best practices for creating appealing offers. How to create an offer from your business Page and then boost it. How to reach more people by creating an offer ad.

Lead ads can enhance customer acquisition campaigns. Use this lesson to: Learn how to create forms to help you acquire leads. Integrate the lead form data with your customer system.

Carousel ads open up more opportunities for advertisers to share information about their business and products by allowing multiple images or videos to be showcased within a single unit ad.

Use this lesson to: Implement a targeting strategy that focuses on reach and precision and eliminates waste. Differentiate between Core, Custom and Lookalike Audiences.

Create custom audiences from customers or followers you already have a connection with. Use this lesson to: Identify how and when to use Custom Audiences. Recognize the Custom Audience information security process. Learn the best practices for the...

Lookalike audiences help deliver ads to people who share similar likes, interests or characteristics as your current audience. Use this lesson to: Understand what Lookalike audiences are and when to use them. Learn how to create Lookalike audiences...

Dynamic ads help you create personalized, automatically generated ads based on the products people have viewed on your website or app. Use this lesson to learn about: The benefits of dynamic ads and best practices for converting shoppers into...

Facebook Ads Manager gives you a complete view of your ad performance across the Facebook, family of ads and services. Use this lesson to: Find the metrics your need and understand and share your results. See how to create customized reports. Learn...

Understand what's really driving sales, by considering each step of the consumer journey. Use this lesson to: Understand the key concepts underlying multi-touch attribution (MTA). Learn to measure and analyze the entire path to conversion.

Facebook combines the power of video with mobile engagement and fine-grained targeting capabilities. In this lesson, you’ll learn how to ensure your video ads are properly shown to the right people.