Learn how content marketing platforms are used and can improve campaigns of agencies, media buyers.

What’s Wrong with the Traditional Display Advertising?

Various advertising formats demonstrate not equal efficiency in the B2C and B2B markets since decisions of private and corporate customers are influenced by different factors. While B2C sales are often driven by emotional aspect, prospects in B2B segment need relevant expert information to initiate a purchase. Since transaction price is high, they make decisions thoughtfully and need more time and data to make a deal. Marketing managers should consider these features when managing advertising campaigns for B2B advertisers.

Unfortunately, the lion’s share of advertisers still promotes their goods and services through traditional online-display advertising id est banners. Low efficiency of such advertising strategy is caused by two major problems:

1 — the wrong content
2 — is shown to the wrong audience

Let’s talk about both issues in details.

WAL levels

Hello, Habr!

About a month ago, I had a feeling of constant anxiety. I began to eat poorly, sleep even worse, and constantly read to a ton of news about the pandemic. Based on them, the coronavirus either captured, or liberated our planet, was either a conspiracy of world governments, or the vengeance of the pangolin, the virus either threatened everyone at once, or personally me and my sleeping cat…

Hundreds of articles, social media posts, youtube-telegram-instagram-tik-tok (yes, I sin) content of varying degrees of content quality did not lead me to anything but an even greater sense of anxiety.

But one day I bought buckwheat decided to end it all. As soon as possible!

Social media marketing or, simply, SMM is indispensable in 2020. All businesses and personal brands that want to attract user attention should focus on social networks. Moreover, if you want to dominate Facebook, Twitter, Instagram or any other platform, you will need dedicated SMM tools. It’s totally okay to start without them. But any profile that aims at sustainable growth should consider marketing and management software.

In this guide, we will briefly cover the main categories of SMM systems. Due to a large number of available tools, we just can’t review all of them. That’s why the main section unveils five the most useful and powerful systems for SMM specialists in 2020.

There are many articles about Reactive Programming and different implementations on the internet. However, most of them are about practical usage, and only a few concern what Reactive Programming is, and how it actually works. In my opinion, it is more important to understand how frameworks work deep inside — spoiler: nothing actually complicated there — rather than starting to use a number of traits and operators meanwhile shooting yourself in the foot.

So, what is RxSwift Combine Reactive programming?

This is the guest article by Maria Antomony, HSE University graduate student, sociologist and code passionate.

As of 2020, video marketing is, perhaps, the most popular and reliable way to advance via content marketing. Yes, useful articles, link exchanges, and advertising posts are still useful. However, video content is a much better way to sell your product to users. You can verify this by looking at the statistics, which suggests that in 2021 users will spend an average of 100 minutes a day watching a video. And if this is not enough for you, then polls suggest that about 48% of consumers prefer to learn about new products through video content.