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Facebook for Business
Insights

Marketing on Facebook Messenger

Turn conversation into customer loyalty with Messenger.

Get personal with an audience of over 1.3 billion people on Messenger1.

Messaging inspires trust.

Among people surveyed who message businesses2 the majority say being able to message a business helps them feel more confident about the brand3.

76%in Brazil

79%in India

66%in the UK

69%in the US

How can Messenger help your business?

Acquire customers.

Messenger helps you simplify customer acquisition by providing a direct, conversational way for people to take action where they already spend their time.

Enable transactions.

Building a presence on Messenger allows people to browse your products and services, and purchase them directly in the conversation.

Drive awareness.

Building an experience on Messenger can help get your business, product or service in front of more people. Whether you’re launching a new product or driving awareness, conversation creates a meaningful connection with your business.

Show customers you care.

Integrating Messenger into a customer service strategy allows customers to communicate with your business on their terms. No more waiting on hold or keeping website windows open. And the conversation stays in Messenger, an easily accessible spot for questions and re-engagement.

Learn how businesses are driving results with Messenger.

Read the latest Messenger news, updates and best practices.

Making it Easier to Create Custom Stories Ads
Strategy · October 16, 2019

Making it Easier to Create Custom Stories Ads

We are introducing new customizable templates for stories ads across Facebook, Instagram, and Messenger to help you deliver your message in an immersive environment.

Feature and policy updates to the Messenger platform
Announcements · September 4, 2019

Feature and policy updates to the Messenger platform

Facebook Messenger announced some feature and platform updates last week to improve business interaction quality. Here are the highlights.

Making it easier for businesses to chat with customers in Messenger
Announcements · August 29, 2019

Making it easier for businesses to chat with customers in Messenger

Facebook is rolling out lead generation in Messenger globally for businesses. Discover more about automated question experiences for your customers.

F8 2019: Making It Easier for Businesses to Connect with Customers on Messenger
Announcements · April 30, 2019

F8 2019: Making It Easier for Businesses to Connect with Customers on Messenger

Today at F8, we introduced two new ways we're making it easier for brands to connect with people and get business done on Messenger.

Learn How to Capture Attention and Drive Results with Stories Ads
Strategy · April 15, 2019

Learn How to Capture Attention and Drive Results with Stories Ads

We put together a list of tips to help you build successful stories ads.

Make Chatting with Your Business Feel Personal
Tips · March 29, 2019

Make Chatting with Your Business Feel Personal

Focus on making customer conversations feel natural and representative of your brand's unique value in order to increase engagement and improve customer satisfaction.

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