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Learn the skills you need to use Facebook, Instagram and Messenger to grow your business with free online courses.

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PREVIOUS COURSE

The Essential Guide to Facebook Ads

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Create an Instagram Business Account

Instagram for Business

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2 MIN

A Beginner's Guide to Instagram for Business

2 MIN

Create an Instagram Business Account

2 MIN

Tips for Telling Your Business's Visual Story on Instagram

2 MIN

Learn About Your Customers With Instagram Insights

2 MIN

Promote Your Instagram Posts to Connect With More Customers

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Growing Your Business with Instagram: What You Need to Know

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2 min

A Beginner's Guide to Instagram for Business

Introduction

Instagram serves a global community of more than 1 billion people who are active every month. People use Instagram to share moments, find passions, get inspired and take action. Instagram can help businesses of every size find customers and grow. With an Instagram business account, businesses can promote their products and services to a global audience of people most interested in what they do.

Use this course to:

Start using Instagram to reach more people
Prepare to create your Instagram business account

Get discovered, grow your customer base and boost sales

Instagram is a free photo and video sharing app. It's the most visual platform in the Facebook family of apps and services. People on Instagram want to find and discover things that interest them, including products and services.

As the business community has grown, Instagram has created tools to help businesses connect with customers and grow.

You can use Instagram for free to grow your business organically, or you can pay to advertise on Instagram. You can also do a combination of both.

Below, you'll learn about the tools you can use to grow your business on Instagram.

Instagram business account

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Promote

Instagram business account

Establish your business presence on Instagram and unlock free messaging features, insights and advertising solutions when you create an Instagram business account.

Learn more about business accounts and how to set one up in our course, Create an Instagram Business Account.

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Insights

Get information about the people who follow you and how they engage with your posts. This tool can be accessed when you create a business account.

Learn more about Insights in our course, Learn About Your Customers With Instagram Insights.

Promote

Create a quick ad that promotes an existing post from your business account with Promote.

Learn more about creating ads from Instagram in our course, Promote Your Instagram Posts to Connect With More Customers.

See how businesses are using Instagram Business Tools to grow

Businesses like Classy Claws, Slider Cuts, Mindy's Bakeshop and The Paper Craft Pantry are using Instagram Business Tools to grow.

Classy Claws

Learn how the owner of @ClassyClaws uses messages on Instagram to engage with potential and existing customers.

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Slider Cuts

Watch how the owner of @SliderCuts uses Instagram Stories to develop a following and attract customers to his barbershop.

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The Paper + Craft Pantry and Mindy's Bakeshop

See how the owners of @MindysBakeshop and @thePaperCraftPantry discovered each other on Instagram and use the platform to grow their businesses together.

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Keep Learning

To see more ways people are using Instagram to successfully grow their businesses, check out the Instagram on the Facebook Business website.

For quick tips, best practices and frequently asked questions about making your business stand out on Instagram, check out our Instagram Business Toolkit.

If you're already familiar with using Instagram to promote your business organically, you may want to consider using paid ads to reach more customers. Instagram uses Facebook's optimized ad delivery system to ensure ads are cost-effective and efficient.

PREVIOUS COURSE

The Essential Guide to Facebook Ads

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Create an Instagram Business Account

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