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Series
How Messaging Moves Business
Explore this new series from Facebook IQ on people’s move to mobile messaging apps—and how this shift can accelerate consumer journeys, create connection and drive business growth.
See how messaging is making business personal again.
Research tells us 7 in 10 businesses surveyed think they are communicating effectively with customers—yet just 2 in 10 consumers surveyed agree.1 But messaging is increasingly helping to bridge the communication gap.
In this series, we'll explore what's driving the rapid rise of business messaging, what people expect when messaging businesses, how messaging is threading together a new path to purchase—and what it all means for marketers.
Unlock the power of messaging to connect more meaningfully with your consumers.
Explore the insights
SEPTEMBER 23, 2019
Why Conversation Is the Future of Commerce
JUNE 14, 2018
Why Messaging Businesses Is the New Normal
OCTOBER 1, 2018
3 Ways Messaging Is Transforming the Path to Purchase
Explore the Messaging Moves Business Series:
Explore series and reports
A deeper look into our data and insights.
The 2020 Topics and Trends Report
Discover which topics are taking hold in conversations across Facebook and are on the cusp of going mainstream in the year ahead.
How Instagram Drives Business Growth
Discover what people want from brands on Instagram and explore ways marketers can connect with Instagrammers along their shopping journeys.
Zero Friction Future
Every extra step, effort or inconvenience in a consumer journey is a point of friction—and they cost businesses billions every year. Find out more about the impact of friction on your business and how to get started building a Zero Friction Future.
Measuring True Business Value
Measurement strategies like incrementality and attribution are helping marketers make more effective decisions. Explore how you can implement these techniques to determine the true business value of your next campaign.
Lifetime Value Marketing
Gain more insight into value-based marketing and discover ways to start implementing value-based thinking into your marketing strategies today.
Connecting with Local Shoppers
Explore why people choose to shop locally—and what that means for small businesses looking to connect with their communities. Then take our quiz to discover which type of small business marketer you are most like, and what that means for your marketing strategy.
Before and After Baby
See how new parents’ shopping priorities change throughout the early parenthood journey, and discover why they turn to Facebook and Instagram.
Down to Business
Business decision makers are a smart, driven group on Facebook. Find out how they spend their time on Facebook, and their attitudes towards seeing business content throughout the day.
How Messaging Moves Business
Mobile messaging apps are on the rise, and they're transforming consumer expectations, reshaping the path to purchase and opening the door to more meaningful connections between people and businesses. Explore the future of communication.
Meet the Parents
The nuclear family is fast becoming the networked family. But how much do we really know about the reality of modern parenting?
45 Up
Learn how people ages 45up in France, Italy and the UK are using tech to stay physically, mentally and socially active, and challenging popular perceptions of aging.
Hand to Heart
We know that mobile moves people. But grabbing someone’s attention and heart in a mobile feed is different than on TV.
Hack the Future
The world is changing—fast. And the future is brimming with opportunity. “Hack the Future” takes you deeper into the emerging trends shaping the future—from the evolution of work to the redefinition of reality. Leverage these insights to boost brand relevance and inspire business growth.
