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Content Marketing Culture: Why Cultural Influence Trumps Fighting For Social Media Traffic, Likes and Followers
Every new business needs an online platform, some turf to call your own. So, you invest time and money to build it. Finally, after months of negotiations and revisions, you deploy it. At first, you’re happy, but weeks go by and your shiny new website is still not attracting customers. In an effort to protect your investment, you start spending more money on PR trying to get people to notice you. But it doesn’t work the same way it did before.
Bad news is — press release is dead. Good news — there are ways around that. Once you understand how we got here and why the old tricks don’t work anymore, you’ll be able to adjust and rise to the top.
![](https://webcf.waybackmachine.org/web/20200326014327im_/https://habrastorage.org/webt/6n/jc/yd/6njcyd02urvipptfalwwwuurp9w.jpeg)
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Bad news is — press release is dead. Good news — there are ways around that. Once you understand how we got here and why the old tricks don’t work anymore, you’ll be able to adjust and rise to the top.
![](https://webcf.waybackmachine.org/web/20200326014327im_/https://habrastorage.org/webt/6n/jc/yd/6njcyd02urvipptfalwwwuurp9w.jpeg)