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Importance of User Interface (UI) & User Experience (UX) in Software & Mobile App Development
A user interface is nothing but how a user interacts with the device. The key to having a good user interface is to make the customer intuitively know how to use the device with little to no help. An interactive and intuitive user interface design goes a long way in making sure this happens.
Whether it is about using the self-service checkout machines, mobile apps or online shop, a thoughtlessly designed interface design that is not intuitive for its users may have the users abandoning their session with frustration, ending up buying nothing from your store. Your effort to optimize the user interface design can make a huge difference to the sales conversions happening on your platform. For all the consumer-facing applications, the design must be intuitive or there is a risk of shopping cart abandonment, however, for enterprise applications, it used not to be a primary requisite. As long as it was possible to perform the job, the user interface design could be less intuitive too. This is what was conventionally believed and followed. In the modern competitive times, things have changed, however. In times when we are surrounded by smart and intuitive applications, enterprise users also need to be treated as the consumers of the applications who would prefer to use an intuitive and easy-to-use application.
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Why is it important to have a good UI/UX design
Whether it is about using the self-service checkout machines, mobile apps or online shop, a thoughtlessly designed interface design that is not intuitive for its users may have the users abandoning their session with frustration, ending up buying nothing from your store. Your effort to optimize the user interface design can make a huge difference to the sales conversions happening on your platform. For all the consumer-facing applications, the design must be intuitive or there is a risk of shopping cart abandonment, however, for enterprise applications, it used not to be a primary requisite. As long as it was possible to perform the job, the user interface design could be less intuitive too. This is what was conventionally believed and followed. In the modern competitive times, things have changed, however. In times when we are surrounded by smart and intuitive applications, enterprise users also need to be treated as the consumers of the applications who would prefer to use an intuitive and easy-to-use application.
