We can mix & match the tasks as you desire. i.e. you could do the graphic design, page layout, and/or copy-writing, which I’ll implement in the theme and CSS code.
My Approach
I prefer to:
- Deeply understand your business’ values, characteristics, advantages and benefits;
- Develop your ideas and brainstorm the layout, text, pictures and graphics;
- Create fast, secure, search engine optimised websites.
Copy Writing
Website visitors want answers to their questions. They scan-read. So:
- Assert something, then justify;
- Write the assertion in one paragraph of two or three, 15 word sentences;
- Add a list of bullet points, that justify the assertion.
WordPress sites offer many advantages. You can:
- Easily add new pages, change existing text, and keep a blog.
- Radically change the graphic design, but re-use the existing text on each page.
- Benefit from a huge community writing advice, plug-ins, and updates
Design
Graphic design should help communicate your value proposition.
- Put important stuff where visitors look first. They scan across the top, then down the left-hand side.
- Add pictures only if they communicate your value proposition
- Avoid hiding weak content with meaningless photos.
Speed
I develop websites that load quickly:
- Under 2 seconds, but depends on the host.
- Less than 20 requests to the server.
- Cached content, compressed transfers, appropriately sized images.
Check out how quickly your website really loads:web page speed test.
Security
WordPress sites are secure, despite their reputation. They are secure, if you or I:
- Update to the latest versions. Hackers often find security flaws by comparing old and new versions
- Use strong passwords and non-obvious user-names
- Block bad hosts
