Assessment

Question 1 of 10

The Media Studio allows you to:

Upload media, select a media library, and search for media

Generate GIFs

Request access to upload a video greater than ten minutes in length.

Auto-compress creatives to six seconds or less

Question 2 of 10

When naming campaigns, you’ll want to:

Create a new Twitter handle matching each campaign name.

Choose very general names so you can remember them easily.

Check to see if your agency or client has naming conventions already in use.

Use code names that only you have access to.

Question 3 of 10

When creating ad groups for a campaign, a best practice is to:

Avoid using ad groups for video campaigns.

Restrict yourself to one ad group.

Always spread your budget evenly across ad groups.

Create different ad groups targeted to desktop and mobile devices.

Question 4 of 10

If no targeting for a campaign or ad group is chosen, Ads Manager will default to:

Country based on agency headquarters

Country based on your IP address

Global

Country based on browser setting

Question 5 of 10

Tailored Audiences allow you to refine your targeting to include:

Lists (including lists of existing customers), Web (including people who have visited your website), or Mobile apps (people who have taken a specific action through an app).

Zip and postal codes from customers or prospects who have visited your Twitter profile.

Only users who arrive at Twitter from sites and apps you specify.

Celebrities and Influencers

Question 6 of 10

When selecting follower look-alikes, consider selecting:

Misspellings and broad match search terms.

Competitors, complimentary brands, industry media, influencers, and similar audiences.

Controversial figures even if they have little association with your brand.

Hashtags your audience may not have heard of or be likely to use.

Question 7 of 10

Keyword targeting allows you to target keywords from:

Google Trends

Animated GIFs

Results are in!

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