Elevate the HDR experience even higher with Active HDR which optimizes content scene-by-scene. Brights looks brighter, darks look darker and every image looks richer. For the most content choices, Active HDR even supports backward-compatible HLG.
See a more accurate, natural picture with advanced color mapping. True Color Accuracy automatically corrects color distortions for vibrant, lifelike color.
The IPS technology in LG TV uses in-plane switching to deliver rich colors and a strong contrast ratio that remain consistent at wide viewing angles. With IPS technology, any seat becomes the best in the house.
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