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Известные актеры, спортсмены, музыканты предстают в новом для себя амплуа: вместе с ведущим Иваном Ургантом гости готовят на кухне свои любимые блюда, а параллельно делятся новостями из своей жизни.
Кулинарно‑развлекательная программа «Смак» выходит в эфир с 1993 года. На протяжении многих лет ее бессменным ведущим был Андрей Макаревич. С 2006 года на телевизионной кухне гостей встречает Иван Ургант.